We go to a lot of conferences around here, and most of the time, they let us down. Often the content misses the mark, and more often the whole event is just commercial after commercial for the sponsors. Most upsetting is that even in the digital publishing space, there are few accessible events for publishers.
Over the last several years of working with publishers to help them achieve their goals, we’ve noticed some key trends in their pain points. We decided it was time to address these pain points at a bad ass event. An event where all independent and influential publishers can gather for free and meet the greats. An event dedicated to restoring the balance in the digital publishing ecosystem.
Publishers today need to understand how the playing field is moving under their feet. That’s why Sovrn is hosting our first Publisher Summit in the heart of San Francisco this September. This conference aims to blast through the jargon and buzzwords and get down to what works, what doesn’t, and what truly matters when it comes to your data, your distribution, and your approach to automation. We’re calling the event I², or, Independent x Influential.
I² will take place at the Fairmont Hotel in San Francisco on Wednesday, September 9th, 2015, with a speaker lineup that’s not to be missed.
In addition to an amazing lineup of keynote speakers, I² has drawn in some of today’s top publishers from around the country: BabyNames.com, TheChive.com, Bonnier Group, Legacy.com, StubHub.com, Skiing.com, etc. The goal of this event is to provide publishers big and small with a platform to talk through topics that matter to them, not the advertisers. So many of today’s “publisher conferences” are “pay-to-play” and solely advertiser and marketer focused. I² is different. I² recruited top speakers from publisher-focused companies to share lessons learned, best practices, and perspectives on some of today’s most relevant topics. This event is not about the advertiser or the marketer, it’s about the publisher and what matters to them.
We hope you will join us for this one day event packed with keynotes, in-depth interviews, networking opportunities for publishers, and plenty of actionable data insights. We are most excited about our 10-minute, 10-slide, rapid-fire sessions called Datapoints. Speakers including Jack Krawczyk, VP of Product at Pandora, and Sean Blanchfield, CEO of PageFair, will pick one compelling data point and drill into what it means for publishers.
Other I² topics include surviving ad block, real data in plain sight, the future of content and service discovery on mobile, how consumer data is impacting publisher economics, and many more!
I² is going down at the Fairmont, right in the heart of the beautiful San Francisco, CA. When you RSVP to I², you get $130 off your room, so be sure to RSVP and book soon. Seats are filling up!
