Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

Read More

#asksovrn Episode #3: What mobile ad sizes do best?

Mobile

  Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – […]

Read More

AdsNative CEO: Never Sacrifice Your Ad Stack or User Experience

Monetization

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

Read More

Meet the #isquared2015 VIP Contest Winner

Tools & Tech

We are very excited to announce the winner of the #isquared2015 Twitter contest: Jennifer Nosek, Editor and Creative Director of […]

Read More

VigLink CEO: One-To-One Marketing Key Trend for Pubs to Embrace

Tools & Tech

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

Read More
Ashley

#asksovrn Episode #2: What’s the average difference in CPM for above vs. below the fold ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below […]

Read More

Now Playing: the Official i² Spotify Playlist

Tools & Tech

It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so […]

Read More

6 Astounding Facts About Ad Blocking in 2015

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

Read More

Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Tools & Tech

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, sovrn will be giving away one All-Access Pass […]

Read More

#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, […]

Read More

What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

Read More

Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

Read More

What Facebook’s Content Strategy Means for Publishers

Distribution

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be […]

Read More

Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

Read More

You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are […]

Read More

Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

Read More

Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

Read More