Enter to win All-Access Pass: sovrn I-Squared Publisher Summit

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Calling all independent and influential publishers! From Aug. 12 – 26, 2015, sovrn will be giving away one All-Access Pass to our upcoming I–Squared Summit taking place in San Francisco on Sept. 9. One lucky winner will receive an All-Access Pass to the event, which includes: One round trip ticket from any of the 50 U.S. […]

#asksovrn Episode 1: What’s the optimal number of ad zones?

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Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

What is a price floor & how should I be using them?

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What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. Just in case you don’t, here’s a quick definition: A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price threshold. For example, if […]

Mobilegeddon:  The Effects of Google’s Recent Mobile Algorithm Update

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It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the digital publishing world.  Last time we discussed this update it had only been announced and we were advising publishers to take the initiative and make their sites mobile-friendly to prepare. Now that it has been […]

RPM vs CPM & Why It Matters For Publishers

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More often than not, publishers looking to monetize their websites through display advertising already work with, or are in the process of researching working with, Google AdSense. Google AdSense is a great ad partner for publishers of all sizes because it acts as a one-size-fits all, backfill solution that monetizes 100% of your traffic. Sounds […]

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What Facebook’s content strategy means for publishers.

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Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be a boon or bust for online publishers?  Let’s examine how publishers can use Facebook’s latest efforts to their advantage, and what they need to look out for. Recent articles by the New York Times and […]

Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

You asked. We answered. What attributes make sovrn publishers successful?

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In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make sovrn publishers successful in your exchange/network? This is one we hear a lot from sovrn publishers. Conveniently […]

Get sovrn Started in 8 Quick Steps

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Let’s Get Started! Welcome to the sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

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One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]