What Facebook’s Content Strategy Means for Publishers

Distribution

Lately, Facebook has been very active in the online advertising and publishing space, but are Facebook’s developments going to be […]

Read More

Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

Read More

You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are […]

Read More

Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

Read More

Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

Read More

Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

Read More

For the Independent & Influential Publishers Only…

Tools & Tech

We go to a lot of conferences around here, and most of the time, they let us down. Often the content […]

Read More

Intro to Viewability

Viewability

Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been […]

Read More

5 Steps Towards Making a Profit With Display Advertising

Monetization

When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There […]

Read More

List Growth and Conversion Optimization: Targeting the Brain

Tools & Tech

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]

Read More

Intro to Display Advertising

Monetization

What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes […]

Read More

4 Content Distribution + Analysis Tools Every Publisher Needs To Know

Distribution

Originally published on ProBlogger on 6/1/2015. You put in countless hours to create the highest quality content possible week after week. […]

Read More

RPM vs CPM & Why It Matters For Publishers

Tools & Tech

It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not […]

Read More

Blogger Tip: How to Organize Your Ad Stack

Tools & Tech

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]

Read More

Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

Read More

Guest Post: TapInfluence on the Power of Influencer Marketing

Tools & Tech

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with […]

Read More

Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

Tools & Tech

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]

Read More

4 Blogging Best Practices Vital to Growth

Tools & Tech

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience […]

Read More