Why is Proof of a Direct Publisher Relationship Necessary?

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Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

Infographic: Customer Journey Mapping Across Devices

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When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers moved through stages of awareness, consideration, and decision-making. A funnel, of course, was an appropriate model because customers moved in one direction. Today, however, it’s time to rethink customer journey mapping – especially as it […]

You asked. We answered. What attributes make sovrn publishers successful?

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In our communications with publishers we receive a lot of questions regarding sovrn and the ad tech industry. Here are a few of the more commonly asked questions we see and associated answers: What attributes or characteristics make sovrn publishers successful in your exchange/network? This is one we hear a lot from sovrn publishers. Conveniently […]

Get sovrn Started in 8 Quick Steps

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Let’s Get Started! Welcome to the sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

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One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design. Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. Check […]

Google’s Quality Update: What You Need to Know

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Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of the “Quality Update”, which due to lack of a formal announcement from Google some have dubbed “Phantom”, is to enhance the engine’s ability to determine the quality of a site. The new ranker will penalize […]

For the Independent & Influential Publishers Only…

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We go to a lot of conferences around here, and most of the time, they let us down. Often the content misses the mark, and more often the whole event is just commercial after commercial for the sponsors. Most upsetting is that even in the digital publishing space, there are few accessible events for publishers. Over the […]

Intro to Viewability

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Viewability, simply put, is how likely an ad is to be seen on a page. An ad typically has been considered served if it loads on a page but as the technology continues to advance and provide more data, advertisers are expecting more from their online advertising efforts. The new rising standard of whether an […]

5 Steps Towards Making a Profit With Display Advertising

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When starting down the path of website monetization, particularly display advertising, it can become a bit overwhelming relatively quickly. There are a lot of moving pieces and ever-changing variables circling behind the curtain. However, there are several actionables publishers can do to ensure positive ROI with their display advertising efforts. Here are five steps we […]

List Growth and Conversion Optimization: Targeting the Brain

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Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts of the brain are stronger than people realize – as marketers, you want to appeal to those parts of the brain, since they drive decision making. If you want to drive activity from your audience, […]

Intro to Display Advertising

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What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes visual creatives to convey a message as opposed to search advertising which is purely text based. Display ads come in standardized sizes which makes it easy for publishers and advertisers to work cooperatively without the […]