VigLink CEO: One-to-One Marketing Key Trend For Pubs To Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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Get a Major Pageview Boost with AtContent

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Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are often vague, time consuming, expensive or black hat. We are always looking for effective, inexpensive tools that enable publishers to boost their influence through transparent growth strategies. One such tool is AtContent, a blogging and […]

Engagement First, Traffic Later

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“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband Bjork – he’s in charge of the tech support and income stuff for Pinch of Yum. Plus he’s cute and I like him. Together we’re the Pinch of Yum and Food Blogger Pro Team!” When […]

sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

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Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]

3 Strategies for Getting Started With Monetization

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This article was orginally published in ClickZ. Read the original article here. Site monetization is one of the biggest challengers that publishers large and small face when growing their influence. There is a plethora of monetization tactics, tools and services to choose from, and often this overload of options is intimidating enough to scare publishers […]

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The Big Question: What Do Wearables Mean for Advertisers?

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Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device adoption is occurring 10 times faster than the PC revolution of the 80’s, two times faster than the Internet Boom of the 90’s, and 3x faster than social network adoption. Various technology writers have cited […]

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Found an unwanted ad creative? Here’s what to do.

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Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner.  Because all the major ad partners out there are plugged into a robust list of demand partners, there’s always bound to be some unwanted ads that slip through the cracks. Luckily for you, sovrn has a strategy to block bad ads. Download the […]

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How to install ad tags on a WordPress site

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A lot of our publishers have a WordPress website and ask how they can install their sovrn ad tags correctly. Here’s a quick guide on how to do just that. Download the free PDF here. Follow these steps to properly install your sovrn ad tags on your WordPress website. Please note that if the code […]

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Inventory quality & why it matters for publishers

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sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with over two million sites in its network, we recognize it is crucial to invest heavily in quality control, which is why we have streamlined our approach to ensure the sites in our network are brand-safe […]