Announcing the sovrn Affiliate Program, sovrn Ambassadors

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Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited to roll out our new affiliate program, sovrn Ambassadors! About the Program: So here’s how it works. If you’re an active sovrn publisher, you refer a new publisher and we pay you 100% of that […]

RPM vs CPM & Why It Matters For Publishers

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It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not true, we actually encourage it! Integrating with multiple ad networks allows you to leverage their collective scale and demand partners, driving up the competition for inventory and increasing your overall CPM and earnings. One thing […]

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Blogger Tip: How To Organize Your Ad Stack

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Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of you don’t know how best to organize your ad stack. We put together some quick tips for you to follow when organizing your ad stack. By working with multiple Ad Networks, you’re able to better […]

Back To The Basics: Building A Content Strategy Around Targeted Keywords

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SEO is a demanding game that publishers have to play in order for their site to gain any sort of relevant traction.  For those that don’t know, SEO stands for “Search Engine Optimization” and it is crucial to attracting new visitors to your site. All search engines have an algorithm that determines the relevance of […]

Guest Post: TapInfluence on the Power of Influencer Marketing

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Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with family and friends in a very real way. Through photos, videos, social updates and blog posts, they were able to stay in touch with their community, virtually and over the years, they realized that their […]

Publisher Roundtable Analysis: Blog Monetization Tactics By Size of Site

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As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from first time bloggers to large multi-site companies has given us the opportunity to see what works for all sizes of developers. Last fall we teamed up with our friends Netpop, Viglink, and Tapinfluence to bring […]

4 Blogging Best Practices Vital To Growth

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sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]

Website Monetization: Expectations vs. Reality

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There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point of view. Which is odd because it’s the publisher that creates the content and attracts the audience that the marketers are so eager to get in front of. In fact, publishers have begun forming coalitions […]

Growth Hack: Focus On Reader Engagement

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One of the most common questions being asked in the blogging community is, “How do I drive traffic to my site?” Traffic is often viewed as the definitive way to measure website success, but pageviews alone aren’t enough to make you stand out. While getting new visitors to your site is important, reader engagement is […]

4 SEO Tools Every Blogger Needs To Know

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Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

What You Need To Know Google’s Mobile-Friendly Algorithm Update

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Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]