Why is Proof of a Direct Publisher Relationship Necessary?

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Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

Publisher Case Study: GOALLINE.ca

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GOALLINE supports over 3 million sports players and parents with their custom sports team websites. These sites create an environment where coaches can manage team schedules, news and statistics to share with their players and fans. Along with providing user friendly content management for their massive network of over 1,700 sports team websites, GOALLINE manages […]

John Batelle: What Media Must Do to Succeed

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John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questionsabout whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, […]

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

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This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right around the time when Christmas carols start to creep into unwilling ears each year, CPMs are beginning their steady march up, up and higher still throughout Q4. Ecommerce has entirely disrupted the path to purchase, […]

5 Great Resources with Free High-Resolution Stock Photos

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Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an in-house photographer or enough money to contract your creative needs, free high-resolution stock images is worth your while. We gathered our favorite list of stock image resources so you can focus on creating the content […]

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Your 2015 Strategy: Use the Sigmoid Curve

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The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does something well, that same principle can be adopted by others. We’re constantly on the lookout for new ideas that we can adapt and turn into actionable items. The beauty of the online publishing community is […]

How To Maximize Your Income From Display Ads – With Nathan Putnam

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This post was originally published on Become a Blogger. I invited Nathan Putnam from The Blogger Network for today’s episode to help us understand better what display advertising is and how it can help us earn more and maximize that income from the ads we put on our blogs. He also clarified and answered some common questions most bloggers ask: Are […]

The 8 Most Important Publisher Metrics: A Beginner’s Guide

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Like you, I’m in the business of creating content. We both need content to attract new consumers, nurture current readers and grow our customer base. When I jumped into this role I went on a rampage of creating all kinds of one-off pieces for our Publisher Services team. After we had a month of content […]

How to Start a Blog: The beginner’s guide to successful publishing

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This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so we thought it would be worth sharing here. Download it, check it out, learn a ton, share it and start growing today. This guide is an introduction to mastering the art of blogging/online publishing. It […]