VigLink CEO: One-to-One Marketing Key Trend For Pubs To Embrace

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We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this would […]

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Creating Richer Content with Zemanta

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Editorial Assistant by Zemanta is a tool that helps you blog better. It peeks over your shoulder while you write, and suggests content and images. sovrn is thrilled to welcome Zemanta to its family of publishing partners. The following post is authored by Bostjan Spetic, Chief Product Officer at Zemanta. The web is littered with […]

Ad Tech And Fraud: Lessons From Email Spam

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Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the […]

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

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Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Summer is almost […]

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Why consumers are ignoring online advertising

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Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior. When most people think about the size of the internet, they think in terms of the number of unique people online. Research […]

Brand safety: Blocking bad ads with The Media Trust

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Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that use programmatic advertising as a means for website monetization are often subject to the infamous “bad ad”. (Bad ads can be anything from auto-audio/auto-video ads to ads containing questionable content.) It’s an industry-wide epidemic that affects […]

Did you forget about Father’s Day?

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Yeah me neither. Already sent the card. Well, Katie sent it. But I wrote it. In case you forgot, it’s Father’s Day this Sunday. Unlike Mother’s Day, you probably won’t have to go to any brunches you don’t want to go to. However, you might have to watch a sporting event you’re not too fond […]

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Co-created Content: A Return to Why We Blog

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Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. The following blog is authored by Audrey Bellis, VP of Marketing at Meddle and an avid blogger for The Times of Israel and Huffington Post Women.  I remember when I published my very first blog […]

Publisher Spotlight: Naturally Ella

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Erin Alderson began blogging in 2007 and has since come to own and operate a very successful food blog called naturallyella.com. Erin’s love for food has grown into a desire to help her followers learn new ways to make and prepare food with niche recipes and unique cooking methods. Thanks for sharing, Erin! Current Picture My blog […]

Bane Cat. What more do you need to know?

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It’s that time of week again. Every Friday I share some of my favorite links from some of my favorite sovrn publishers. This week, I was lucky enough to find the now-viral video of Banecat (see #3). Thank the heavens. Anyway, here are some of my favorite pieces from the week: 1. My girlfriend loves […]

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Summer is almost here! Get ready with these links.

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Summer in Boulder, CO is a coveted thing for those of us who don’t enjoy being buried in snow and crippled by subzero temperatures for 6 months out of the year. Happy hours, BBQs & cookouts, casual strolls down Pearl St., trips to the Boulder Reservoir, concerts at Red Rocks; we do it all! My […]

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