Bad Ads Range From Annoying To Dangerous

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Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. The growth of real-time bidding (RTB) and programmatic exchanges has benefited advertisers and publishers alike. Advertisers can target readers with […]

How to: Create ad tags in meridian

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Welcome to sovrn. We’re so happy to have you. Outlined below is your guide on how to create ad tags and set price floors in meridian. meridian is sovrn’s publisher platform built to provide real-time analytics and allow publishers to make better-informed decisions about their website monetization. Through meridian, publishers gain unique audience insights, in-depth […]

  • Categorized in: Blog, Blog Essentials, Monetization
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Fighting Bad Ads: Locating Campaign ID

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If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: 1) Start up an “Inspector Tool” For Google Chrome, use “Developer Tools”, which can be activated by hitting f12, ctrl+shift+i, or clicking the settings menu in the upper right, clicking tools and selecting Developer Tools. […]

4 Key Performance Metrics for the Profitable Publisher

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Originally Published on ClickZ. These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. As with any other business, there are two approaches publishers can take to grow their revenue: grow their current business and acquire new business. Or in this case, better engage current […]

What makes online content go viral?

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Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece with their friends is another beast entirely. Out of all the copious amount of research that has been done surrounding the virality of online content, there are a small handful of consistencies that are worth […]

5 Ways to Make Money Blogging in 2015

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Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. 1. Look at the data Reader engagement is one of the most important site metrics you should be paying attention to because advertisers are willing to pay more for inventory with high reader engagement which […]

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Publisher Case Study: GOALLINE.ca

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GOALLINE supports over 3 million sports players and parents with their custom sports team websites. These sites create an environment where coaches can manage team schedules, news and statistics to share with their players and fans. Along with providing user friendly content management for their massive network of over 1,700 sports team websites, GOALLINE manages […]

John Batelle: What Media Must Do to Succeed

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John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing over “the media” of late, from all the fuss over First Look and the New Republic to questionsabout whether a publication can survive if it’s not at 20-30mm uniques and growing – like current darlings Vox, […]

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

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This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right around the time when Christmas carols start to creep into unwilling ears each year, CPMs are beginning their steady march up, up and higher still throughout Q4. Ecommerce has entirely disrupted the path to purchase, […]

5 Great Resources with Free High-Resolution Stock Photos

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Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an in-house photographer or enough money to contract your creative needs, free high-resolution stock images is worth your while. We gathered our favorite list of stock image resources so you can focus on creating the content […]

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