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Download the Absolute Beginner’s Guide to DFP

There’s no doubt about it – DFP is complicated. But we’ve created this guide to explain DFP in plain English, […]

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subjects: Featured, DFP
types: Guide
photo-1455596120412-30a2e6c8e600

#asksovrn: What is Viewability?

Viewability is becoming increasingly important to both advertisers and publishers. But what is viewability? The International Advertising Bureau defines an […]

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subjects: Viewability
types: #asksovrn
viewability guide sovrn.com

Beyond the Fold – A Viewability Guide from Sovrn

According to IAB Standard, an ad is considered viewable if at least 50% of the ad’s pixels are in view for […]

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subjects: Viewability, Trending Topics, Featured
types: Guide
photo-1416339306562-f3d12fefd36f

How to Troubleshoot Header Bidding Discrepancies

One of the major benefits of header bidding versus standard waterfall is the promise of reduced discrepancies. In certain cases, […]

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subjects: Header Bidding
types: Guide
header-bidding-hacks-sovrn.com

Roundtable Webinar Recording: Header Bidding Hacks

On July 19th, we teamed up with a stellar group of publishers, engineers and programmatic experts for a roundtable-style webinar […]

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subjects: Header Bidding, Featured
types: Video, Webinar
photo-1424223022789-26fd8f34bba2

Download the Guide to Mastering Video Advertising

Video advertising is growing faster than any other advertising format. US digital video ad spend alone is estimated to surpass 9.5 […]

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subjects: Video Ads, Featured
types: Guide, Video
header_bidding_help_guide_sovrn.com

Infographic: Is Header Bidding Right for You?

With all the buzz about header bidding in the publishing world right now, there is one question we have been […]

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subjects: Header Bidding, Featured, Monetize
types: Infographic
photo-1414690165279-49ab0a9a7e66

Everything You Need to Know About Hashed Emails

What is a hashed email? A hashed email is an encrypted version of an email address. For example, let’s say […]

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subjects: Monetize
types: #asksovrn
photo-1459184070881-58235578f004

VPAID Errors: What They Are, And Why They Matter

VPAID errors are not errors, per se – they are undelivered video ads. In the VPAID 2.0 spec defined by […]

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subjects: Video Ads, Featured
types: FAQ's
video advertising

Webinar Recording: Mastering Video Advertising

Video advertising spend is predicted to grow 28.5% in 2016. If you have video content or are planning on publishing […]

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subjects: Monetize, Video Ads, Site Performance
types: Webinar
video ad tags

#asksovrn: What’s the difference between HTML5 and Flash Videos?

What’s the difference between HTML5 and FLASH? Which one should you use? Here’s what you need to know! HTML5 and […]

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subjects: Video Ads
types: #asksovrn, FAQ's
07f88b2482dc4ad18e21a07a494e8e1aoriginal

Graphiq’s Revenue Has Increased More than 40% with Header Bidding

As for many other publishers, header bidding has been a boon for Graphiq’s advertising revenue. “We started header bidding in […]

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subjects: Featured, Trending Topics, Header Bidding
types: Case Study
BIR62RGGjGxN5nrbnzwu_3

Sovrn is Now 100% SSL-Compliant

Exciting news – Sovrn is now 100% SSL-compliant! Our tags are now protocol-relative, meaning they will serve creatives based on […]

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subjects: Trending Topics
types:
photo-1456324504439-367cee3b3c32

#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

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subjects: Featured, Video Ads
types: How-To Video, #asksovrn, Video
sovrn onscroll sovrn.com

More Viewability Options: Sovrn acquires OnScroll

We are excited to announce that Sovrn has acquired UK based OnScroll and welcome the entire London based team to Sovrn!

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subjects: Grow Traffic, Monetize
types:

How to Install Third-Party Video Ad Tags in DFP: A Step-by-step Guide

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

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subjects: Monetize
types: DFP Series
photo-1456324504439-367cee3b3c32

DFP Optimization Tips for sovrn Publishers

Optimizing and troubleshooting DFP can be tricky, so we wanted to provide several tried-and-true DFP optimization tips. Before we get […]

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subjects: Trending Topics
types: DFP Series
facebook_instant_articles_apple_news_google_amp

Download the Guide to Facebook Instant Articles, Google AMP & Apple News

What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]

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subjects: Grow Traffic, Monetize, Digital Marketing
types: Guide, eBook
sovrn Ad Sizes Guide

Guide: Sovrn Ad Sizes

Learn all the programmatic ad sizes to monetize your websites content on the sovrn network.

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subjects: Get Started, Monetize, Digital Marketing, Trending Topics
types: Guide
Girl_Phone

Download: The Complete Guide to Facebook Ads

Facebook Ads is an incredibly powerful tool. It allows publishers to understand their audiences, push traffic to their websites and increase their email lists. […]

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subjects: Digital Marketing, Trending Topics
types: Guide, eBook
Coins coin purse money

#asksovrn: Why Do Header Bidders Make More Money Than Waterfalls?

For this #asksovrn, we wanted to explain how publishers can make more money with header bidding than with a traditional waterfall. This […]

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subjects: Header Bidding
types: #asksovrn
photo-1445127040028-b1bdb9acd16e

#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

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subjects: Get Started, Header Bidding
types: #asksovrn, Video
what is google amp video sovrn.com

Webinar Recording: The Biggest Trend in Mobile

The biggest trend in mobile publishing is content distribution. Join us as we dive into the mysteries of Facebook Instant Articles, Google AMP and Apple News.

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subjects: Monetize, Content Creation, Trending Topics, Featured, Digital Marketing
types: Webinar, Video
photo-1455875836392-d7b9747e584c

Video: How Can I Use sovrn and AdSense Together?

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

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subjects: Get Started
types: Video
photo-1450101499163-c8848c66ca85

Video: Answering Your FAQs

In this Get Started video, we will answer the questions we most frequently hear from our publishers. We will also […]

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subjects: Get Started
types: Video
photo-1453928582365-b6ad33cbcf64

Video: How to Check Earnings and Audience Insights in meridian

In this Get Started Video, you will learn how to check earnings and audience insights in meridian. This video covers: […]

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subjects: Get Started
types: Video
Create_ad_tags_meridian 2

Video: How to Create Ad Tags in meridian

In this Get Started Video, you will learn how to create ad tags in meridian and begin monetizing with sovrn. […]

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subjects: Get Started
types: Video
iphone

How to Install Mobile Ads on WordPress Sites

Ever wondered how to install mobile ads on WordPress? Look no further. Here’s how to start making money from mobile […]

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subjects: Get Started
types: Guide
video

Download: How to Get Started with sovrn Video

Video advertising is becoming increasingly popular with publishers. This is because of two main factors: one, it generates 2-3x the […]

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subjects: Video Ads
types: Guide
0s1s-002

The Numbers Report: Score Big with March Madness Ad Spend

Second to NFL Football playoffs, NCAA March Madness National Championship brings in the most TV advertising spend among post-season sports […]

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subjects: Monetize, Brand Building, Digital Marketing, Trending Topics, Agencies/Brands
types: The Numbers Report
what is google amp video sovrn.com

Video: What is Google AMP?

We sat down with Jack Downey, our Director of Market Development here at sovrn to talk with you guys about […]

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subjects: Monetize, Site Performance, Digital Marketing, Trending Topics, Content Creation
types: Video
sovrn.com-meridian-publisher-platform

Meet meridian from sovrn

The meridian publisher platform insights serve as crucial reference points publishers can use to measure, learn, and improve. Publishers can use […]

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subjects:
types: How-To Video, Video
sovrn_AdSense

Download: How to Pass Back from sovrn to AdSense, and Why Using Both Makes You More Money

One question we often hear from publishers is, “How can I use sovrn while still using AdSense?” Our answer? Have […]

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subjects: Get Started, Monetize, Digital Marketing, Featured
types: Guide
header-bidding-ebook-sovrn.com

Download: The Definitive Guide to Header Bidding

If you’re following the digital advertising news, or if you’re one of the publishers standing on the front lines of […]

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subjects: Monetize, Digital Marketing, Trending Topics, Header Bidding, New Features
types: Guide, eBook, Installation Guides
Learn the difference between VAST and VPAID

#asksovrn: VAST vs. VPAID Video Ads

Learn the difference between VAST and VPAID video ads for programmatic video ads.

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subjects: Digital Marketing, Content Creation, Video Ads
types: How-To Video, #asksovrn, Video
Facebook & Instagram

Webinar Recording: How to Achieve 5X Growth with Paid Social Media

Learn how to set up, optimize and analyze paid social media strategies to build traffic, visibility and revenue in facebook and instagram.

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subjects: Monetize, Trending Topics, Featured, Digital Marketing, Brand Building, Content Creation
types: Webinar
photo-1449495169669-009

Online Advertising for Valentine’s Day: It’s Never Too Late for Love

The Numbers It’s not too late to get your advertising campaigns out for Valentine’s Day, one of the biggest consumer […]

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subjects: Trending Topics, Agencies/Brands
types: The Numbers Report
video ad tags

Troubleshooting FAQ’s: Setting up Video Ad Tags on meridian

Got a question about setting up your video advertisements? Check out these frequently asked questions by our Publishers. If you can’t find your answer, contact sovrn Support or contact your Publisher Advocate.

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subjects: Video Ads, New Features
types: FAQ's
admonsters sovrn 2016 sovrn.com

Admonsters Tech Forum – March 17th in NYC

AdMonsters Tech Forum, March 17, 1-5pm sovrn is sponsoring the AdMonsters Tech Forum on March 17th from 1-5 pm at […]

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subjects: Monetize, Header Bidding
types: Event
header bidding video how to webinar sovrn.com

Webinar Recording: Going Deep With Header Bidding

This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. […]

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subjects: Monetize, Trending Topics, Header Bidding, Video Ads
types: Webinar, How-To Video, #asksovrn
mobile video ads

Video: How to Jumpstart Mobile Video Ads

Watch this video to jumpstart your ads with 5 tactics to start and monetize mobile video ads.

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subjects: Grow Traffic, Video Ads, Content Creation, Trending Topics, Monetize, Digital Marketing, Featured
types: Video, How-To Video, #asksovrn
CPM and Fill Rate performance sovrn.com

The Ad Stack Calculator: Free Download

The Ad Stack Calculator helps publishers identify strategic placements for their different ad partners without having to waste time (and […]

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subjects: Monetize
types: Tool
programmatic_header_bidding_sovrn.com

Video: How Header Bidding Works

Learn how Header Bidding or Auction in the Header is different than a traditional waterfall strategy, how it works and how it can make your more money.

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subjects: Grow Traffic, Trending Topics, Featured, Site Performance, Monetize, Header Bidding
types: #asksovrn, How-To Video
Digital_Advertising_Trendspotting_Guide_2016

Download: The 2016 Digital Advertising Trendspotting Guide

2016 is here and digital advertising is changing faster than ever. New technologies such as header bidding have revolutionized the […]

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subjects: Trending Topics
types: Guide
sovrn In-stream video

How to Install your sovrn In-Stream Video Ad Tags: A Step-by-Step Guide

Learn how to set up instream video ad tags in sovrns meridian platform and on a video player.

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subjects: Get Started, Video Ads, Header Bidding, Content Creation, New Features
types: Video, Installation Guides, How-To Video
header Bidding Case Study

Header Bidding Case Study – Spanishdict.com

Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their […]

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subjects: Header Bidding
types: Case Study
Header Bidding Case Study

Header Bidding Case Study – Livingly Media

With its size, scale, and growth plans, Livingly Media views programmatic advertising as a key part of its business plans […]

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subjects: Header Bidding
types: Case Study
Header Bidder Case Study

Sortable Eliminates Lost Impressions with Header Bidding

Sortable was looking for a way to stop losing revenue from lost impressions in a traditional waterfall and ultimately increase yield. […]

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subjects: Header Bidding
types: Case Study
Header Bidding

Header Bidding Installation Guide: sovrn Header API v 1.0

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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subjects: Header Bidding
types: Installation Guides
Header Bidding

Header Bidding Installation Guide: How to Install the Header Code

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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subjects: Header Bidding
types: Installation Guides
Header Bidding

Header Bidding Installation Guide: How to Set Up Header Bidding in DFP

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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subjects: Header Bidding
types: Installation Guides
Header Bidding

Header Bidding Installation Guide: How to Install the Header Adaptor

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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subjects: Header Bidding
types: Installation Guides
Header Bidding

Header Bidding Installation Guide: The Header Auction Workflow

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

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subjects: Header Bidding
types: Installation Guides
Header Bidding

Header Bidding Installation Guide: Pre-Bid Auction API v 1.0

This article is part of our header bidding series. This series includes information on our header code, header adaptor, pre-bid auction API, […]

more →
subjects: Header Bidding
types: Installation Guides
header-bidding-with-sovrn.com-header-suite

Video: Header Suite – Your Header Bidding Solutions

Introducing the sovrn Header Suite: Your one-stop-shop for all things Header Bidding. The sovrn Header Suite provides publishers with different […]

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subjects: Featured, Header Bidding
types:
header bidding thank you

Header Bidding: What’s in it for Publishers?

Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you.

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subjects: Monetize, Digital Marketing, Trending Topics, Header Bidding
types: Guide, eBook
Adblocking

#asksovrn Episode 7: How to Survive Adblocking

For this #asksovrn, we wanted to answer, “How can I survive adblocking as an independent publisher?” There definitely has been […]

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subjects: Digital Marketing, Trending Topics
types: #asksovrn
audience engagement publisher roundtable sovrn.com

Publisher Roundtable Report: Increase Your Audience Engagement

Professional Publishers Share All: Tips To Increase Your Audience Engagement In case you’re not familiar with the Publisher Roundtable, it’s […]

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subjects: Audience Insights, Brand Building, Content Creation
types: Report, Infographic
Adblocking

Webinar Recording: How to Survive Adblocking

We asked tough questions to one of the top adblocking experts in the world, Pagefair’s CEO Sean Blanchfield. Adblocking is […]

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subjects: Grow Traffic, Monetize, Digital Marketing, Trending Topics
types: Webinar
How to Succeed with Header Bidding

Webinar Recording: How to Succeed with Header Bidding

In this webinar Tony Casson, our Sr. Director of AdTech Products, interviews Gabriel DeWitt, VP of Monetization at Curse, to […]

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subjects: Monetize, Featured
types: Webinar
How to Get High CPMs over the Holidays

#asksovrn Episode 6: How to Maximize CPMs this Holiday Season

For this episode we were asked, “How can I maximize CPMs over the holidays?” So we asked our data scientists […]

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subjects: Monetize, Digital Marketing, Brand Building, Site Performance, Audience Insights, Trending Topics
types: #asksovrn
holiday income guide programmatic tips sovrn.com

Download: The Official 2015 Holiday Income Guide

November and December are the biggest months of the year for online advertising spend. Download this holiday income guide for in-depth tactics for increasing revenue from your website or blog during he 2015 holiday season.

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subjects: Monetize, Audience Insights, Featured, Content Creation
types: Guide
rpm vs cpm asksovrn sovrn.com

#asksovrn Episode 5: What’s the Difference between CPM and RPM?

The fifth episode of #asksovrn answers “What’s the Difference Between CPM and RPM?” Ashley and Maggie, two sovrn Publisher Advocates, discuss […]

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subjects: Monetize, Digital Marketing
types: #asksovrn
Ev Williams John Battelle isquaredevent.com sovrn.com

Future of Online Publishing on Social Networks

John Battelle Interviews Ev Williams, CEO/Founder of Medium Talk about a meeting of the minds! John Battelle (Wired, Federated Media, […]

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subjects: Grow Traffic, Brand Building, Digital Marketing
types: I2 Squared Speaker Series
John Battelle how to make money blogging isquaredeventl.com sovrn.com

Perspectives on the Future of Online Publishing

Walter Knapp Interviews John Battelle, CEO/Founder, NewCo The tables were turned at the afternoon interview session when John Battelle took […]

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subjects: Brand Building, Digital Marketing
types: I2 Squared Speaker Series
TED Talk Content Strategies Tamsen Webster isquaredevent.com sovrn.com

How to Connect your Content to your Audience

Tamsen Webster, CMO, Oratium & Executive Producer, TEDx Cambridge From Keynote to Keyboard: What TED Can Teach Us About Content […]

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subjects: Grow Traffic, Trending Topics, Digital Marketing, Brand Building, Audience Insights, Content Creation
types: I2 Squared Speaker Series, How-To Video
About.com Skimlinks Turn sovrn.com isquaredevent.com

Attention, Algorithums and Attribution Strategies

Walter Knapp, CEO of sovrn, Alicia Navarro, CEO of Skimlinks, Ali Dasdan, SVP of Engineering and Product Management at Turn, […]

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subjects: Grow Traffic, Monetize, Site Performance, Digital Marketing
types: I2 Squared Speaker Series
display-unit-size-how-to-sovrn.com

How to Select Display Ad Sizes For Your Site Layout

Choosing ad units that fit into your already existing site layout is a key component of a successful monetization strategy. […]

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subjects: Get Started, Monetize
types: Guide, Glossary
auction in the header

Webinar: How to Succeed with Auction in the Header Bidding

Join us November 12th, noon MST. We’re interviewing online gaming site, Curse, to hear how they successfully implemented auction in the […]

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subjects: Monetize, Site Performance
types: Webinar
Dark Social Stats 2015 Bitly isquaredevent.com sovrn.com Matt Thomson

Why Dark Social Matters to Build Traffic

Learn why dark social matters to build your site’s traffic. Hear traffic stats coming from unknown sources from Matt Thomson, CPO, Bitly.

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subjects: Grow Traffic, Monetize, Digital Marketing
types: How-To Video, I2 Squared Speaker Series
Video Performance Optimization JW Player isquaredevent.com sovrn.com

Why Speed Matters in Digital Video Advertising

Chris Mahl, President & CRO, JW Player Why Speed Matters in Digital Video Advertising Chris Mahl came prepared with some […]

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subjects: Monetize, Site Performance
types: How-To Video, I2 Squared Speaker Series
Jack Krawczyk viewability strategies isquaredevent.com sovrn.com

Strategies to Improve Viewability from Pandora

Hear Jack Krawczyk, VP of Product, Pandora share how they have improved viewability for their advertisements while maintaining listener experience.

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subjects: Monetize, Site Performance, Digital Marketing
types: How-To Video, I2 Squared Speaker Series
CEO URX Mobile Strategies isquaredevent.com sovrn.com

Mobile Monetization Trends and Strategies

Learn mobile monetization trends and strategies from John Milinovich, CEO, URX.

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subjects: Grow Traffic, Monetize
types: How-To Video, I2 Squared Speaker Series
isquaredevent.com Programmatic Secrets Mike Driscoll Metamarkets sovrn.com

Data-Driven Strategies for A New Era

Learn four data driven secrets to successful programmatic advertising from Mike Driscoll, CEO, Metamarkets.

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subjects: Grow Traffic, Digital Marketing, Site Performance, Audience Insights, Monetize
types: How-To Video, I2 Squared Speaker Series
Ben Thompson Stratechery.com sovrn.com #isquared2015 isquaredevent.com

Aggregation Theory: History of Publishing and Where It’s Going

Listen to Ben Thompson, Founder of Stratechery.com as he discusses the evolution of publishers and how to change to keep ahead of the times.

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subjects: Grow Traffic, Digital Marketing, Brand Building, Site Performance, Monetize
types: How-To Video, I2 Squared Speaker Series
#asksovrn ad sizes for high CPM

#asksovrn Episode 4: What Ad Sizes for Websites Get the Highest CPM?

The fourth episode of #asksovrn answers “What Ad Size Gets the Highest CPM?” #QOTD – What ad size yields you the […]

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subjects: Monetize, Site Performance
types: #asksovrn
price-floors-programmatic-sovrn.com

How to Adjust Price Floors to Maximize Yield

Find out the definition of price floors, why they are important and how to find your revenue sweet spot by adjusting your price floors.

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subjects: Monetize, Site Performance, Featured
types: How-To Video, #asksovrn
asksovrn episode #3 screenshot

#asksovrn Episode 3: What mobile ad sizes do best?

Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad […]

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subjects: Monetize, Digital Marketing, Featured
types: #asksovrn
big-data-sovrn.com

Whitepaper: Leveling the playing field – How sovrn is helping independent publishers take advantage of Big Data

A deep-dive into Big Data from the publisher’s perspective. sovrn firmly believes publishers should have the same tools in their […]

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subjects: Grow Traffic, Monetize, Audience Insights
types: Guide, eBook, Report
programmatic primer for publishers sovrn.com

Top 5 Support sovrn FAQ’s

We talk to a lot of publishers. Here are the Top 5 Support sovrn FAQ’s. We’re excited you’ve joined our […]

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subjects: Get Started, Monetize, Audience Insights, Site Performance
types: FAQ's
DeathtoStock_Creative Community4

How To Add your sovrn Ad Tags in 8 Quick Steps

Welcome to the sovrn network of independent and influential publishers! Now it’s time to get set up so that you […]

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subjects: Get Started
types: Guide
sitting on the edge

Glossary of Digital Advertising Terms

There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]

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subjects: Get Started
types: Guide, Glossary
PTZTV Webcam Screenshot

Case Study: The Next Step After AdSense with PTZtv

PTZtv relied solely on AdSense for their programmatic advertising income. Over time they became increasingly concerned with their advertising revenue […]

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subjects: Grow Traffic, Monetize, Site Performance
types: Case Study
how to monetize your site traffic 2015 sovrn.com

How to Build Your Site’s Influence and Make Money

Learn how to make money blogging through sponsored content and digital advertising. Through each section of this webinar, you will gain actionable datapoints to help you with your content and revenue strategies.

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subjects: Get Started, Grow Traffic, Monetize, Digital Marketing
types: Webinar, How-To Video
sally's baking addiction 2015 sovrn.com

Case Study: Customer Service with Sally’s Baking Addiction

Sally’s Baking Addiction is (your guessed it) a food blog with a sweet tooth. Sally also happens to be one […]

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subjects: Grow Traffic, Monetize, Site Performance, Brand Building, Digital Marketing
types: Case Study
infographic display advertising ux 2015 sovrn.com

Infographic: 5 Display Advertising Mistakes That Hurt Your UX

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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subjects: Grow Traffic, Monetize, Site Performance, Brand Building, Digital Marketing
types: Guide, Infographic
customer-journey-mapping-sovrn.com

Infographic: Customer Journey Mapping Across Devices

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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subjects: Grow Traffic, Audience Insights, Digital Marketing
types: Infographic
little-things-hero-image-sovrn.com

Case Study: Targeting Specific CPMs with Little Things

Welcome to the sovrn Case Study section. We’ll take you through different scenarios with every size publisher, and talk through […]

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subjects: Grow Traffic, Monetize, Site Performance, Digital Marketing
types: Case Study
image (1)

Case Study: Getting Started at sovrn with Faes Twist and Tango

Getting Started at sovrn Many of our developing publishers use sovrn along with AdSense to jump-start […]

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subjects: Get Started
types: Case Study
goalline-case-study-sovrn.com

Case Study: GOALLINE seeks a high CPM remnant advertising solution

GOALLINE.ca is one of our favorite success stories. Justin, GOALLINE’s Digital Media Manager, came to sovrn with a very specific […]

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subjects: Grow Traffic, Monetize
types: Case Study
asksovrn#2

#asksovrn Episode 2: What’s the difference between CPM for ATF vs BTF ads?

#QOTD – How many above vs. below the fold zones do you have? What’s the difference between CPM ATF & […]

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subjects: Get Started, Monetize
types: #asksovrn
#asksovrn-ep1

#asksovrn: Episode 1: How many ads should I have on my site?

#QOTD – How many ads should I have on my site? In Episode 1 of the #asksovrn Show, Maggie and […]

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subjects: Grow Traffic, Site Performance, Featured
types: #asksovrn
publisher-round-table

Publisher Roundtable: How to Better Monetize your Online Content

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow […]

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subjects: Get Started, Brand Building, Monetize, Grow Traffic, Featured
types: Report, Guide
how-to-find-campaign-id

How to Block Ads: Locating Your Campaign ID

The worst part about display advertising: How to block ads If you’ve been in the display advertising business long enough, […]

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subjects: Get Started
types: Guide
setting-price-flooors-hero-image-sovrn.com

How to set price floors to make the most money with display advertising

When it comes to CPM floor prices, sovrn publishers are welcome to set floors at any rate at which they […]

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subjects: Get Started, Monetize
types: Guide, Infographic
installing-ad-tags-in-dfp-sovrn.com

8 Steps to Installing Ad Tags in DFP

If an advertiser or ad network sends you a piece of creative code (also known as an ad tag) that […]

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subjects: Get Started, Monetize
types: Guide

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