Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is right for your monetization strategy.
In this white paper, you will learn:
- The waterfall problem: the flaws and pitfalls in the common publisher approach to programmatic ad management
- How header bidding works and how it optimizes programmatic advertising for publishers
- Different options for getting started with header bidding
- Considerations and questions to ask your partners when getting started with header bidding