Audience Segments:

Health & Wellness and Political Affiliation

As of July 2020

As part of our advertising services, Sovrn may infer health-related and/or political affiliation segments from the data we collect. Advertisers use this information in order to create homogenous groups that allow for more effective campaigns. Sovrn’s audience segment taxonomy is built according to IAB’s Audience Taxonomy, which was created in support of privacy-by-design principles. More information about the taxonomy may be found here. Sovrn does not knowingly use information that comes from what we consider to be sensitive health information when creating health-related segments, and does not use specific voter registration information for our political affiliation segments. Not all segments are in use at all times. 

Please contact privacy@sovrn.com with any questions regarding our use of audience segments.

Health-Related Segments

  • Healthy Living > Children’s Health
  • Healthy Living > Fitness and Exercise
  • Healthy Living > Fitness and Exercise > Participant Sports
  • Healthy Living > Fitness and Exercise > Running/Jogging
  • Healthy Living > Men’s Health
  • Healthy Living > Nutrition
  • Healthy Living > Senior Health
  • Healthy Living > Weight Loss
  • Healthy Living > Wellness
  • Healthy Living > Wellness > Alternative Medicine
  • Healthy Living > Wellness > Physical Therapy
  • Healthy Living > Wellness > Smoking Cessation
  • Healthy Living > Women’s Health
  • Medical Health > Cosmetic Medical Services
  • Medical Health > Diseases and Conditions
  • Medical Health > Diseases and Conditions > Allergies
  • Medical Health > Diseases and Conditions > Arthritis
  • Medical Health > Diseases and Conditions > Blood Disorders
  • Medical Health > Diseases and Conditions > Bone and Joint Conditions
  • Medical Health > Diseases and Conditions > Brain and Nervous System Disorders
  • Medical Health > Diseases and Conditions > Cancer
  • Medical Health > Diseases and Conditions > Cholesterol
  • Medical Health > Diseases and Conditions > Chronic Fatigue Syndrome
  • Medical Health > Diseases and Conditions > Chronic Pain
  • Medical Health > Diseases and Conditions > Cold and Flu
  • Medical Health > Diseases and Conditions > Deafness
  • Medical Health > Diseases and Conditions > Dental Care
  • Medical Health > Diseases and Conditions > Diabetes
  • Medical Health > Diseases and Conditions > Ear, Nose and Throat Conditions
  • Medical Health > Diseases and Conditions > Eating Disorders
  • Medical Health > Diseases and Conditions > Endocrine and Metabolic Diseases
  • Medical Health > Diseases and Conditions > Epidemic
  • Medical Health > Diseases and Conditions > Eye and Vision Conditions
  • Medical Health > Diseases and Conditions > Foot Health
  • Medical Health > Diseases and Conditions > GERD/Acid Reflux
  • Medical Health > Diseases and Conditions > Headaches/Migraines
  • Medical Health > Diseases and Conditions > Heart and Cardiovascular Disease
  • Medical Health > Diseases and Conditions > IBS/Crohn’s Disease
  • Medical Health > Diseases and Conditions > Incontinence
  • Medical Health > Diseases and Conditions > Infectious Disease
  • Medical Health > Diseases and Conditions > Injuries
  • Medical Health > Diseases and Conditions > Lung and Respiratory Health
  • Medical Health > Diseases and Conditions > Mental Health
  • Medical Health > Diseases and Conditions > Reproductive Health
  • Medical Health > Diseases and Conditions > Sex
  • Medical Health > Diseases and Conditions > Skin and Dermatology
  • Medical Health > Diseases and Conditions > Sleep Disorders
  • Medical Health > Diseases and Conditions > Substance Abuse
  • Medical Health > Diseases and Conditions >Digestive Disorders
  • Medical Health > Healthcare
  • Medical Health > Healthcare > Hospital
  • Medical Health > Healthcare > Nursing
  • Medical Health > Medical Tests
  • Medical Health > Medicine
  • Medical Health > Medicine > Cardiology
  • Medical Health > Medicine > Embryology
  • Medical Health > Medicine > Immunology
  • Medical Health > Medicine > Medical Research
  • Medical Health > Medicine > Oncology
  • Medical Health > Medicine > Orthopedics
  • Medical Health > Medicine > Pediatrics
  • Medical Health > Medicine > Pharmacology
  • Medical Health > Medicine > Physiology
  • Medical Health > Medicine > Psychology/Psychiatry
  • Medical Health > Pharmaceutical Drugs
  • Medical Health > Sports Medicine
  • Medical Health > Surgery
  • Medical Health > Surgery > Cosmetic Surgery
  • Medical Health > Surgery > Transplants
  • Medical Health > Vaccines
  • Personal Care > Body Care
  • Personal Care > Hair Loss
  • Personal Care > Plastic Surgery
  • Pharma > Flu – children
  • Pharma > Flu – senior
  • Pharma > Hay Fever
  • Pharma > Headache and Migraine
  • Pharma > Painkillers
  • Pharma > Vitamins and Supplements
  • Wellness/Healthy Living > Fitness
  • Wellness/Healthy Living > Healthy Living
  • Wellness/Healthy Living > Weight Loss

Political Affiliation Segments

  • News and Politics > Politics
  • News and Politics > Politics > Commentary
  • News and Politics > Politics > Domestic Policy
  • News and Politics > Politics > Elections
  • News and Politics > Politics > Foreign Policy
  • News and Politics > Politics > Government
  • News and Politics > Politics > Heads of State
  • News and Politics > Politics > Parliament
  • News and Politics > Politics > Parties
  • News and Politics > Politics > Political Issues
  • News and Politics > Politics > Protests and Demonstrations
  • News and Politics > Politics > War and Conflicts
  • Political > Left Leaning
  • Political > Left-center
  • Political > Center
  • Political > Right-center
  • Political > Right Leaning

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