4 Blogging Best Practices Vital to Growth

Blogging Best Practices sovrn.com

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience analytics, programmatic advertising solutions, and a robust publisher-facing reporting platform. You might think the sheer volume of publishers we work with might make us jaded to the quality of the content we help monetize. On […]

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Website Monetization: Expectations vs. Reality

Website Monetization Expectations vs. Reality sovrn.com

There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point of view. Which is odd because it’s the publisher that creates the content and attracts the audience that the marketers are so eager to get in front of. In fact, publishers have begun forming coalitions […]

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Growth Hack: Focus On Reader Engagement

Growth Hack Focus On Reader Engagement sovrn.com

One of the most common questions being asked in the blogging community is, “How do I drive traffic to my site?” Traffic is often viewed as the definitive way to measure website success, but pageviews alone aren’t enough to make you stand out. While getting new visitors to your site is important, reader engagement is […]

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4 SEO Tools Every Blogger Needs to Know

4 SEO Tools Every Blogger Needs To Know sovrn.com

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed to have at least one for me to learn, but one of them stuck out – SEO. SEO, or “Search Engine Optimization,” basically determines how visible your site is on search engines. Every search engine […]

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What You Need To Know Google's Mobile-Friendly Algorithm Update

What You Need To Know Google's Mobile-Friendly Algorithm Update sovrn.com

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster and blogging/publishing guru, you undoubtedly know how important your mobile traffic is to the vigor of your site’s performance. Over the last several years, mobile has been making a name for itself as it quickly […]

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