5 Ways for Publishers to Get Retargeting Right


As a relatively new technology, site retargeting–the practice of serving targeted display ads to people who have previously visited your site—is often misunderstood and misused. At first, the misconceptions are usually positive. Unlike content or social media marketing, where initial results can be underwhelming, the early results from site retargeting often look quite incredible and […]

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5 Must-Read Mobile Video Advertising Tips

mobile video advertising sovrn.com

Nothing like ending a long day with a few cat videos while you decompress on the couch, right? If you agree with that statement, you are not alone. In fact, video viewing on mobile devices is projected to account for 66% of all mobile traffic by 2017. It’s no surprise, considering that crazy growth, that advertisers […]

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Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms October 4, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers – who represent more than 80,000 websites and collectively reach more than 600M consumers – has announced the addition of 23, always-on, IAB Tier 1 contextual audience segments to the […]

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Tips for Formatting the Perfect Blog Post

tips for formatting the perfect blog post sovrn.com

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are not as convinced. I’d venture to say that it may not be the actual content itself that’s not captivating and engaging your audience, but rather the lack of a skimmable, easy-to-digest format of your posts. […]

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