In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]
Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]
WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; WordPress functions best in conjunction with plugins. So here’s a collection of the best WordPress plugins that will help your site run smoothly. I’ve personally used all of these and consider them indispensable. And the […]
Independent 3rd party audit from BPA Worldwide confirms Sovrn commitment to meeting anti-fraud standards December 7, 2016, BOULDER, Colo.—Sovrn Holdings, Inc.Ⓡ, advocate and partner to independent publishers who represent more than 80,000 websites, is announcing it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” seal after a comprehensive independent audit by the BPA […]
They say the only true path to improvement is through constant measurement. We created a viewability measurement tool to help publishers understand how improvements in viewability can lead to improvement in CPM and overall site revenue. To better understand viewability, view our blog post that outlines the following major themes in viewability strategy: “An ad is […]
Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with Sovrn. “Depending on the month, we earn anywhere between 70 and 100% more than we did with AdSense alone,” says Oz, co-founder of WatchersontheWall.com. Oz and a group of fellow writers founded Watchers on the […]
There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the industry is talking about. Ad Tag – A piece of code that sends a request for an ad to an ad server. The code is responsible for calling in the correctly sized creative and placing the […]
Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As many of you may already know, Google AdSense is a free advertisement placement service run by Google. It is used by a wide variety of publishers, but is best suited for long- to mid-tail sites. […]
Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]