Net neutrality is the single most important attribute of the internet and is vital to maintaining free speech. It enables a level playing field where small start-up websites can compete on an equal footing with larger platforms and everyone can get their message heard. Net neutrality allows smaller, independent publishers who are experts in […]
Month: November 2017
Raising the Demand for Digital Advertising
This report gives us an overview of the Global Digital Advertising Platforms Market which is classified on the basis of product and its various applications. It also mentions the key area where the demand for Digital Advertising Platforms products is going to have. Also based on the type of the product the market is divided […]
3 Reasons Why Niche Publishers could Offer a Better Digital Advertising Deal
Andy Evans CMO, Sovrn says, it can be hard for advertisers to choose inventory that reaches their specific target audience and effectively captures attention. But, with quality content that speaks to unique passions and inspires significant engagement, mid and long-tail niche publishers provide a valuable opportunity to maximize the messaging impact that may be […]
Supply Side Platform Software Market Analysis
The report provides a comprehensive analysis of the Supply Side Platform (SSP) Software industry market by types, applications, players, and regions. The key players covered in the report provide a detailed analysis of the competition and their developments in the Global Supply Side Platform (SSP) Software Market. Accurate forecasts and expert opinion from credible sources, […]
Recent Research: Digital Advertising Platforms
This report studies the global Digital Advertising Platforms market analyzes and researches the Digital Advertising Platforms development status and forecast in United States, EU, Japan, China, India and Southeast Asia. The report offers a basic outline of the industry comprising of the definitions, classifications, applications and industry chain structure. The Digital Advertising Platforms market analysis is provided […]
Jumpstarting Time-Based Transactions
We’ve long talked about taking viewability to the next level, and that’s dynamically serving ads in view—being proactive about viewability means truly transacting on it. I was reminded of this when I grabbed coffee with Sovrn CMO Andy Evans the last week. The engaged-time stall-out was heavy on both our minds, so we discussed //Signal, […]
DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy
DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their standardized user token idea and is now gaining momentum with currently more than 40 partner companies subscribed to the initiative. Jordan Mitchell, CEO of DigiTrust, comments: “The […]
INAP and Sovrn Announce Cloud Hosting Relationship to Silicon Valley
In August, Sovrn chose INAP, among other large competitors, based upon the Company’s ability to support Sovrn’s continued growth through a cloud agreement at INAP’s New York/New Jersey Metro Data Center. Three months later, Sovrn and INAP are expanding that partnership. This agreement expands this work to the west coast at INAP’s Silicon Valley […]
INAP and Sovrn Expand Cloud-Hosting Relationship to Silicon Valley
ATLANTA and BOULDER, Colo., Nov. 13, 2017 — Internap Corporation (INAP), a provider of high-performance Internet infrastructure, Colocation, Network and Managed Services, and Cloud Services, and Sovrn, an advocate and partner to independent publishers who represent more than 80,000 websites, today announced an expanded cloud hosting agreement. In August, Sovrn chose INAP, among other large competitors, based […]
2018 Publishing and Advertising Predictions
This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken center stage. Next year is shaping up to be no different, as the industry looks ahead to key issues which will dominate the news agenda over the next 12 months […]
AOP Launches New Ad Quality Charter
The Association for Online Publishing (AOP) has signed a new Ad Quality Charter in an attempt to set a new benchmark for digital media standards. The AOP is encouraging the entire media industry to adopt the practice guidelines listed in the charter which cover issues such as viewability, brand safety, and ad fraud. The key elements of […]