IPA Bellweather Report Shows An Increase In Overall Internet marketing Spend In Q4 2017

  Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report released this Wednesday (17 January). Although growth in marketing budgets is maintained, uncertainty and cost pressures are weighing on budgets.   Report highlights – Internet remains the best performing subcategory, […]

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Rethinking Monetization in The Ad Blocking Era, by Jack Downey, Vice President of Sovrn Labs

  If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with digital advertising, but this notion is too simplistic. In reality, the vast majority of ad blockers are installed in response to a particular subset of low quality or illegal websites […]

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Q&A with Andy Evans, CMO: Ad Fraud Goes Beyond ads.txt, Whitelists & Ad Blocking

In this Q&A with ExchangeWire, Andy Evans, CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers. ExchangeWire: Why should brands consider advertising with publishers that aren’t in the comScore 500? Andy Evans: Brands understandably […]

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Sovrn CMO explains why there’s more to success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is evolving. A recent report from Reuters Institute explains that although subscription models are gaining favour they are unlikely to fully sustain businesses, leading publishers to review and evolve advertising strategies to ensure the financial viability of […]

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Sovrn Registered in IAB UK Gold Standard Initiative

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In an effort to raise standards in digital advertising and address key issues facing the industry, the Internet Advertising Bureau (IAB) UK has launched the IAB Gold Standard initiative. The initiative is designed to address such issues as ad fraud, brand safety and the overall digital advertising experience, with the result being Gold Standard certification […]

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News UK Finds High Levels of Domain Spoofing, To The Tune of $1 Million a Month in Lost Revenue

  To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the […]

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Sovrn listed as number 10 on Ads.txt Industry Dashboard

  The Ads.txt Industry Dashboard delivers a daily, updated industry overview and analysis of the Ads.txt initiative adoption by the Alexa™ Top 30,000 websites and the Alexa™ 500 in leading countries. The Ads.txt Industry Dashboard is the first in a series of free industry-focused tools developed by FirstImpression.io Labs.   Read the whole article here: Ads.txt […]

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Andy Evans, Sovrn CMO, talks about why engagement is more important than viewability for effective ads

  Measuring the effectiveness and efficiency of ad campaigns is something the industry should aspire to, there is a long way to go to achieve this goal outside of direct response campaigns. In the programmatic ecosystem alone there are multiple parties sitting between the brand and the publisher, including agencies, trading desks, DSPs, SSPs and […]

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Sovrn Services Will Help Publishers Increase Yields, Optimize Revenue

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Whether focused on the local music scene, advice for mindful parenting, the latest football stats or pro tips for home bakers, Sovrn publishers stand out for their distinct voices and passionate readers. This makes their content uniquely focused and their inventory highly valuable to buyers. However, achieving and maintaining that value can be challenging. Juggling […]

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