London and New York: 15th October 2018 – 10am MT: Sovrn, which works with more than 25,000 independent websites, today announced it has secured at least $25 million to acquire and build additional products to extend its existing products and service, to help publishers do more of what they love, and less of what […]
Month: October 2018
Major Ad Exchanges Commit to Full Transparency, Efficiency, and Fair-Market Principles
In an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a set of Marketplace Principles that promote clarity and trust. These Principles will serve as a starting point for TAG (Trustworthy Accountability Group) compliance and accountability certifications that publishers, buyers, and their representatives can rely upon […]
Ideas Matter. Creativity Matters. Independent Voices Matter.
Today we raised a significant new round of capital. In a tough market environment for media companies, the question one would ask is: Why? Below is our answer. Sovrn helps people who want to share their ideas, their creativity, and their voices. We help them do more of what they love, and less of what […]
5 Design Tips to Improve Ad Revenue
I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a few key factors. No matter your readership or your goals, you should consider these tips when you’re brainstorming new campaigns or planning for future successes. Keep it Fresh Maintain fresh content on your most popular […]
4 Crucial Tips to Attract Advertisers
My role at Sovrn is to help bring together the best brands and the best independent sites in the world. I work with some of the most influential ad buyers in the industry, which gives me immediate, useful insight into buying trends that I can pass on to our publishers. In other words, I’ve got […]