Major Ad Exchanges Commit to Full Transparency, Efficiency, and Fair-Market Principles

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In an open letter to advertisers and publishers, Sovrn, Rubicon Project, OpenX, PubMatic, SpotX, and Telaria, pledged to uphold a set of Marketplace Principles that promote clarity and trust. These Principles will serve as a starting point for TAG (Trustworthy Accountability Group) compliance and accountability certifications that publishers, buyers, and their representatives can rely upon […]

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Ideas Matter. Creativity Matters. Independent Voices Matter.

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Today we raised a significant new round of capital.  In a tough market environment for media companies, the question one would ask is: Why? Below is our answer. Sovrn helps people who want to share their ideas, their creativity, and their voices. We help them do more of what they love, and less of what […]

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5 Design Tips to Improve Ad Revenue

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I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a few key factors. No matter your readership or your goals, you should consider these tips when you’re brainstorming new campaigns or planning for future successes. Keep it Fresh Maintain fresh content on your most popular […]

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