Everything You Know About Ad Reloads is Wrong

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Historically, publishers have shied away from ad reload products for a few reasons: supposedly, they increase latency, hurt viewability, and anger demand partners. And historically, that has been true—but only because these products are based on old technology. Yes, old reload systems sucked. Good thing ours doesn’t. Those concerns are outdated. Let’s break down how […]

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The 2 Most Valuable Ad Units to Boost CPM, Yield, and Fill

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Impressions, CPM, page views, and page dwell time differ from publisher to publisher. Similarly, although wider ads will generally outperform taller, skinnier ads, there’s no one-size-fits-all rule for ad sizes and placements. The perfect setup will depend on your audience, your page design, and the type of content you serve. That said, some ad units […]

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6 Ways to Optimize Your Direct Campaigns

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Google Ad Manager (formerly DFP) is a complicated beast. With so many moving parts, it’s easy to get lost in the details and make a mistake—or miss a fix. Sometimes, those consequences are disastrous. While Sovrn operates an exchange, our Sovrn Services team offers managed ad ops for direct campaigns as well. If your direct […]

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