In the midst of seasonal increases in advertising budgets, it’s important that publishers put themselves in the best position possible to maximize revenue. When you take the time to optimize //Signal, you ensure that you’re set up to get the most value out of seasonal ad spend. Remember that //Signal revenue is additive! Everything you […]
You’re already using //Commerce, so you’re probably a pretty savvy publisher. And if you’re not—well, it’s high time you start. The biggest spending weekend of the year is on its way, so here are 3 tips to boost //Commerce revenue during Q4. Tip #1: Create a gift guide If gift guides aren’t part of your […]
‘Tis the season to give back, and Sovrn is joining the movement in a small way by offering a reduced take rate Deal for nonprofit advertisers. According to the Network for Good, nearly one-third of all nonprofit online donations are given during the month of December. That means the rest of the year is incredibly […]