How to Optimize //Signal for More Revenue

In the midst of seasonal increases in advertising budgets, it’s important that publishers put themselves in the best position possible to maximize revenue. When you take the time to optimize //Signal, you ensure that you’re set up to get the most value out of seasonal ad spend. Remember that //Signal revenue is additive! Everything you […]

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3 Tips to Boost //Commerce Revenue Over the Holidays

You’re already using //Commerce, so you’re probably a pretty savvy publisher. And if you’re not—well, it’s high time you start. The biggest spending weekend of the year is on its way, so here are 3 tips to boost //Commerce revenue during Q4. Tip #1: Create a gift guide If gift guides aren’t part of your […]

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Sovrn Gives Back for Giving Tuesday and Beyond

‘Tis the season to give back, and Sovrn is joining the movement in a small way by offering a reduced take rate Deal for nonprofit advertisers. According to the Network for Good, nearly one-third of all nonprofit online donations are given during the month of December. That means the rest of the year is incredibly […]

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