For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall.
This video covers:
- how a traditional waterfall works
- An breakdown of how header bidding allows exchanges to compete laterally, while in waterfalls exchanges compete sequentially
- The optimal number of header bidding partners we recommend
To get started with header bidding, check out our overview of header bidding or head to meridian to create a Sovrn account. And if you have any questions, feel free to contact us on Facebook or Twitter.
