Header Bidding

#asksovrn: Why Do Header Bidding Solutions Earn More Than Waterfalls?

Sovrn Publisher Advocate // March 24, 2016

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall.

This video covers:

  • how a traditional waterfall works
  • An breakdown of how header bidding allows exchanges to compete laterally, while in waterfalls exchanges compete sequentially
  • The optimal number of header bidding partners we recommend

To get started with header bidding, check out our overview of header bidding or head to meridian to create a Sovrn account. And if you have any questions, feel free to contact us on Facebook or Twitter.

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