Aleah King

Posts

Reader Consent Benefits Your Business Way More Than You Think

Compliance

Publishers who don’t pass a consent string to their European Economic Area (EEA) readers are missing out on money—it’s that simple. Based on our own data, we’ve seen EEA yield increase by 41% or more—up to 91%—among those publishers passing a consent string. A consent string is the ID given to an ad tech vendor to […]

Read More

3 Reasons Why Viewability and User Engagement Makes the Perfect Love Story

Tools & Tech

Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]

Read More
Aleah King

On the web

Scroll To Top