Sovrn has acquired VigLink
Together, we’re bringing you an even wider range of
products and services. Power to the publishers.
Together, we’re bringing you an even wider range of
products and services. Power to the publishers.
Publishers who don’t pass a consent string to their European Economic Area (EEA) readers are missing out on money—it’s that simple. Based on our own data, we’ve seen EEA yield increase by 41% or more—up to 91%—among those publishers passing a consent string. A consent string is the ID given to an ad tech vendor to […]
Viewability has quickly become one of the most important metrics in digital advertising. High viewability is key in driving up revenue, and ensures that your demand partners want to spend money on your inventory. Demand partners are no longer paying for non-viewable ads. If your ads aren’t viewable, you won’t gain revenue from them. Viewability […]
