Austin Montgomery

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Q1 Strategies to Consider for Programmatic Advertising

Monetization

Historically, when Q4 and the holiday season come to an end, brands pull back on their programmatic advertising dollars as Q1 and the New Year commence. We expect this year to be no different and want to take this opportunity to remind our publishers that it is normal to initially see lower fill rates and […]

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Pubonomics 101: Online Advertising Trends, It’s a Buyer’s Market

Monetization

This last spring I sold my house and moved my family closer to the Sovrn offices in Boulder, Colorado. What was unique was how I sold my house – I did it without a realtor. While some don’t recommend this approach, I saved money, learned quite a bit, and even had fun. But finding a […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]

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Publisher Spotlight: PaleOMG

We recently sat down with Lijit publisher Juli Bauer, owner and operator of PaleOMG, a site focusing on the paleo lifestyle as well as the daily happenings of Juli’s life. Juli is a huge presence in the Colorado CrossFit community, and never falls short of providing her readers with tips, tricks, and a whole lot […]

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