Andy Evans

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Sovrn’s View on Bid Caching

Brand Safety

Some of you may have come across the term “bid caching”, which has rightfully generated concern across the press recently. For the record, Sovrn believes in running a clean, safe auction where all partners operate on a level playing field. Trust and transparency are of paramount importance to Sovrn and as such, we: Have never […]

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Sovrn Again Ranked Among the Most Trusted US Sellers by Pixalate

Analytics & Reporting

Sovrn has again been ranked as one of the safest ad networks in the business. Pixalate released the November 2017 rankings for its Global Seller Trust Index, and Sovrn once again appears in the top 2 for the US. The Global Seller Trust Index is an independent quality ranking for digital advertising. Ratings are based […]

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Ads.txt – Why It’s Important to Both Sellers and Buyers

Brand Safety

What’s the problem? With billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently siphoning revenue from our industry, costing both publisher and brands dearly.  It is estimated that it could cost the ad business over $16 billion globally in 2017 out of a total $85 billion in spend. […]

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How Should Publishers Assess the Value of Demand Partners?

Analytics & Reporting

As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publishers’ quest for partners that drive both yield and engagement, as well as the trend for slimming down […]

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DMEXCO Cologne 2017: Hints, Tips and Secrets – See you there!

The team at Sovrn have a long history with DMEXCO in Cologne, Germany. With just a few more weeks to go until 12th September, here are a few hints, tips and secrets that we’ve learned: Before you go… Consider attending Pre-DMEXCO activities at ATS in London on 11th September. Book meetings in advance – the […]

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Sovrn Attains ‘Certified Against Malware’ Seal

Analytics & Reporting

This week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), for following its strict anti-malware guidelines. Protecting our publishers and their readers from ad-related malware are of paramount importance to us and we are constantly working with leading industry bodies to ensure safe and transparent […]

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Join Sovrn in Support of Net Neutrality

Distribution

Updated Dec. 18, 2017 Sovrn is committed to supporting unique content from enthusiastic content creators online. Our business is built on solving problems for content creators, helping them make money, understanding their audiences and distributing their content.  The threat of changing Title II classification puts this at risk by allowing ISPs direct capabilities to block […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising.  We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]

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Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (VET) led the pack with our unique technology, which enables publishers to sell ad inventory […]

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Dubious Practices: Multiple Bid Requests

Monetization

Right ways and wrong ways to increase the value of your audience Publishers create content to tell stories, ignite passions and engage an audience. When done well, the rewards for publishers can be great. We believe publishers should get the highest value possible for the content they have created and the audience they have cultivated. […]

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Bad Ads Range From Annoying to Dangerous

Monetization

Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. The growth of real-time bidding (RTB) and programmatic exchanges has benefited advertisers and publishers alike. Advertisers can target readers with […]

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Andy Evans

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