Andy Evans

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Ads.txt – Why it’s important to both sellers and buyers and what to do.

Brand Safety

What’s the problem? With Billions of dollars at stake, the digital advertising industry has attracted bad players who are fraudulently siphoning revenue from our industry, costing both publisher and brands dearly.  It is estimated that it could cost the ad business over $16 billion globally in 2017 out of a total $85 billion in spend. […]

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DMEXCO Cologne 2017: Hints, Tips and Secrets – See you there!

The team at Sovrn have a long history with DMEXCO in Cologne, Germany. With just a few more weeks to go until 12th September, here are a few hints, tips and secrets that we’ve learned: Before you go… Consider attending Pre-DMEXCO activities at ATS in London on 11th September. Book meetings in advance – the […]

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Sovrn Attains ‘Certified Against Malware’ Seal

Analytics & Reporting

This week, Sovrn is proud to have been awarded a ‘Certified Against Malware’ Seal by the Trustworthy Accountability Group (TAG), for following its strict anti-malware guidelines. Protecting our publishers and their readers from ad-related malware are of paramount importance to us and we are constantly working with leading industry bodies to ensure safe and transparent […]

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Join Sovrn in Support of Net Neutrality

Distribution

Sovrn is committed to supporting unique content from enthusiastic content creators online. Our business is built on solving problems for content creators, helping them make money, understanding their audiences and distributing their content.  The threat of changing Title II classification puts this at risk by allowing ISPs direct capabilities to block websites, slow sites down […]

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Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names in publishing, advertising, brands, and technology. For years, Sovrn has been leading the fight for better online advertising.  We co-chaired the groundbreaking IAB Online Ad Fraud Committee, we’ve consistently ranked at the very top of 3rd […]

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Sovrn wins ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards

Tools & Tech

We are proud to have won ‘Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London. Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google DoubleClick and many more. Sovrn’s Viewable Engagement Time (VET) led the pack with our unique technology, which enables publishers to sell ad inventory […]

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Andy Evans

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