Alaina Santos

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Gross vs. Net – How Publishers may be Losing Revenue in PreBid

Analytics & Reporting

When publishers add new demand sources to their header bidding wrappers, it is easy to treat them all more or less the same.  The whole point of your header bidding solution is to give impressions to the highest bidder so the only thing that matters is the amount of the bid, right?  But if you […]

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Alaina Santos

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