Ashley

Ashley is on the Marketing Team at sovrn, and on the side is a blogger and freelance writer. When not creating content for the web, she can be found skiing, hiking, or making a huge mess of her kitchen.

Posts

How Does Server-Side Header Bidding Work?

Header Bidding

In the space of two years, header bidding has gone from a virtual unknown to an industry standard. According to Business Insider, nearly 70% of digital publishers are using header bidding. However, until now publishers have utilized browser-side header bidding solutions, which can potentially contribute to ad-load and page-load latency. Why browser-side header bidding causes […]

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15 Essential WordPress Plugins for Bloggers

Tools & Tech

WordPress is a fantastic platform on which to host your blog or website. But it’s not a perfect out-of-the-box solution; WordPress functions best in conjunction with plugins. So here’s a collection of the best WordPress plugins that will help your site run smoothly. I’ve personally used all of these and consider them indispensable. And the […]

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Watchers on the Wall Doubles Revenue with Sovrn

Tools & Tech

Watchers on the Wall, a prominent Game of Thrones news site, has nearly doubled their advertising revenue since working with Sovrn. “Depending on the month, we earn anywhere between 70 and 100% more than we did with AdSense alone,” says Oz, co-founder of WatchersontheWall.com. Oz and a group of fellow writers founded Watchers on the […]

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4 Easy Ways to Reduce Discrepancies

Monetization

Discrepancies are a fact of life in digital advertising, and for most publishers hover around 10%. But if your discrepancies are 20% or more, you’ll want to figure out why.  Here are four quick tips for keeping your discrepancies are as low as possible. 1. Make sure your site has been whitelisted. The biggest reason we see our publishers […]

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Webinar Best Practices: 11 Tips for Hosting a Next-level Webinar

Webinars are a fantastic way to generate new leads, connect with your customers, and grow your business. However, webinars are not for the faint of heart. They take a lot of preparation, and because they’re live, can be stressful if technical problems occur. Here are eleven best practices for hosting a webinar that is informative, engaging, and […]

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6 Common DFP Pitfalls to Watch Out For

Monetization

By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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7 Easy Ways to Speed Up Your Ads

Monetization

One question we often hear from publishers is, “How can I speed up my ads?” More than ever, it’s important that your ads load quickly. Site speed is equally important for readers and SEO, as sites with fast load time see more conversions and rank higher. In light of this, we’ve assembled the following tips to make […]

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Announcing the sovrn Affiliate Program, sovrn Ambassadors

Tools & Tech

Our goal at sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited to roll out our new affiliate program, sovrn Ambassadors! About the Program: So here’s how it works. If you’re an active sovrn publisher, you refer a new publisher and we pay you 100% of that […]

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3 Mobile Advertising Plugins to Help You Seamlessly Install Mobile Ads

Mobile

“Instead of having mobile ads down in oblivion, it’s important to have ads appear in content.” – Kyle Ivins, The Blogger Network Mobile advertising spend is well on its way to surpass 100 billion in 2016. As readers continue to consume more and more content on mobile, publishers are rushing to install mobile advertising. The problem? Many WordPress themes, […]

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Why is Proof of a Direct Publisher Relationship Necessary?

Tools & Tech

Proof of direct publisher relationships allows Sovrn to ensure the strength of our network. These direct relationships help us provide advertisers with what they are seeking: content creators who are enriching the web. Here are five ways to prove a direct relationship with the sites you represent. 1. Copy of an I/O or Contract with the Publisher […]

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Sovrn is the First SSP to Receive Validation by the Trustworthy Accountability Group

Monetization

We have big news – sovrn has received validation by the Trustworthy Accountability Group as a Digital Advertising Assurance Provider (DAAP) after a comprehensive independent audit by the Alliance for Audited Media (AAM). sovrn is the first SSP to undergo a third-party audit to become a Digital Advertising Assurance Provider. “We work with thousands of publishers […]

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How to Insert Ads into Specific WordPress Posts

Monetization

Our publishers often want to insert ads into specific WordPress posts rather than have ads show up on every post. Good news – it’s easy to do that! There are two ways to insert ads into specific WordPress posts – you can either use a plugin or hard-code the ads manually. How to insert ads into […]

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Why Facebook’s Boost Post is a Complete Waste of Money

For publishers just starting out with Facebook Ads, Boost Post is an enticing option – it’s quick, cheap and simple. All you have to do is click “Boost Post” and pay a minimum of $5.00.   However, Boost Post is an ineffective way to advertise your page. With Boost Post, you’re unable to: Target a […]

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How to Find and Report Bad Ads

Tools & Tech

At sovrn we strive to provide clean, high-quality ads to our publishers. However, occasionally bad ads do slip through and have to be removed. If you encounter an unwanted ad on your website, report it to your account manager by taking a screenshot of the ad code and creative. Here’s how to do so: Hover your mouse […]

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Introducing the Billboard, Sovrn’s Latest Ad Size

Tools & Tech

We’ve added a new ad size to our arsenal – the Billboard! We have two Billboard ad unit,s the 970×250 and the 970×90. Given their large size, Billboards are an ideal canvas for rich creatives such as video. Here are some of the major benefits of using the Billboard ad size: 1. The Billboard ad size spans the […]

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Why Sovrn and AdSense Make a Killer Combination

Monetization

Looking for an alternative to Google AdSense? Google Adsense is a lucrative tool for publishers who want to monetize their website with display advertising. But the most powerful way to use Google Adsense is to use it along with other ad partners in what’s called an “ad stack” or a waterfall. We also work with […]

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What is Google AMP, and How Will it Affect Independent Publishers?

Distribution

Accelerated Mobile Page (or AMP, for short) is Google’s open source initiative designed to improve the performance of the mobile web. With the 2015 launch of both Facebook’s Instant Articles and Apple’s News App, AMP is Google’s answer to the increasing demand for a fast and stream-lined mobile experience. What’s unique about AMP is that it […]

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4 Reasons to Implement Header Bidding in 2016

Header Bidding

Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and simultaneously evaluate real-time bids from advertisers. Unlike a traditional waterfall, header bidding encourages competition between SSPs and allows for a single unified auction. For publishers, this means higher overall yield. “Rather than just choosing between […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Analytics & Reporting

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics for incoming ad traffic. This is because Sovrn Traffic helps you understand your traffic not just by volume, but by value. Our analytics dive into exactly how much your traffic is worth to you in terms of […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we pay you 100% of what your referral makes in their first 30 days. In order to help you make the most of Sovrn Ambassadors and affiliate marketing in general, we wanted to spell out several affiliate marketing […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 the number of ad blocking users grew by a whopping 42%. For publishers large and small, ad revenue has taken a huge hit; PageFair estimates the loss of 2015 global revenue due to ad blocking will more than $21.8 billion. But the […]

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Announcing the Sovrn Affiliate Program, Sovrn Ambassadors

Tools & Tech

Our goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited to roll out our new affiliate program, Sovrn Ambassadors! About the Program: So here’s how it works. If you’re an active Sovrn publisher, you refer a new publisher and we pay you 100% of that […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to develop an advertising strategy before the holidays hit. Based on CPM trends to-date in 2015, we’re estimating a 19% increase in holiday CPM’s from last year, as well as a daily average CPM increase of […]

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#asksovrn Episode #2: What’s the average difference in CPM for above vs. below the fold ads?

Viewability

Here’s the second episode of #asksovrn. In this episode, we answer “what’s the average difference in CPM for above vs. below the fold ads?” #QOTD – How many above vs. below the fold zones do you have? Share below. For those just joining us, #asksovrn is a way for our publishers to ask us questions about ad […]

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