Celesta Howe

I'm the Community Manager at sovrn. I engage with sovrn's Community to help our content creators attain site monetization mastery, learn more about their audience and spark sustained movements for their cause. On the side, I'm a writer, fat tire junkie and kiddie calendar coordinator.

Posts

How Viewable Ads Work

Viewability

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are engaged with your content. How many ads on your page are actually engaged with by your readers? For many publishers, this is a question that is very difficult to answer.  Why care? Because, advertisers want […]

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Three Metrics for Viewable Ads

Viewability

In-view ads are in high demand across the advertising industry. Instead of rubbing the genie’s belly hoping their ads are seen by a reader, advertisers can now guarantee that their ads are being engaged with. Say what? When understanding in-view ads, there are three metrics to pay attention to: dwell time, engaged time and percent […]

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Strategies to Improve Revenue & User Experience with Emry Downinghall

Analytics & Reporting

In this interview, we discuss strategies to improve revenue and user experience with Emry Downinghall, VP of Advertising at StudyBreak Media & Chegg. Thanks for meeting today and thanks ahead of time for being our Ask Me Anything guest March 27-30 – we’re excited to have you featured! I’ve been wanting to interview you for our thought leader series. […]

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Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder of Flipping Pages, a digital media consultancy for publishers. First off, can you tell us a little bit about yourself and how you help publishers? Since you are based in the U.K., our customers in […]

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Cultivating an Engaged Audience with Ian Logue

Monetization

In this interview, we talk to Ian Logue, Owner of PatsFans.com. Ian has built a community of passionate New England Patriots fans that use his site for the latest updates on news, players and game stats as well as talk with other fans on his message boards and forums. CH: Hi, Ian. I’ve been looking […]

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Monetization Strategies & Ad Quality with Curiosity Media

Analytics & Reporting

In this interview, we talk to Chris Cummings, CEO of Curiosity Media and Mike Miller, Director of Revenue and Analytics at Curiosity Media’s SpanishDict.com. Curiosity Media are the people behind Spanish learning websites, SpanishDict and Fluencia which collectively help more than 100 million people each year. Hi Chris and Mike, I’ve been looking forward to […]

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AdTech Projections for 2017: An Interview With Gavin Dunaway, Editorial Director at Admonsters

Header Bidding

In this interview, we talk with Gavin Dunaway, Editorial Director at AdMonsters. Gavin has an infectious passion and deep knowledge of ad tech. We met Gavin last year at the AdMonsters Tech Forums facilitating discussion amongst 100+ ad tech professional on all things ad tech, from header bidding to direct deals and programmatic video. On […]

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What’s Trending in Video Advertising: An Interview With Kevin Gentry

Video

Video advertising has seen incredible growth in 2016 and we get lots of questions from our publishers about the types of revenue opportunities and video advertising technology. During this interview, we ask Kevin Gentry, Product Manager and in-house expert for all things video at Sovrn, what is trending in video advertising and how can publishers benefit […]

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Under the Hood: A Look at Sortable’s Header Bidding Set Up

Header Bidding

Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, and stop worry about ads. As the team took on more sites and more impressions, it became overwhelming to limit lost impressions and discrepancies through updating line items, price floors and passbacks. As Daniel Jantzi, […]

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Viewability Top of Mind as Sovrn Acquires OnScroll

Tools & Tech

Today we announced the acquisition of OnScroll, a viewability ad solution provider based in the UK. OnScroll creates highly viewable ad units for publishers by analyzing user behavior patterns. So if a user usually scrolls to the bottom of the page, OnScroll will serve a below-the-fold placement. That increases overall ad inventory by 7% to 15%. Adexchanger wrote, […]

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Feedback at Admonsters AdTech Forum

Header Bidding

On March 17th, we went to the Big Apple to hear from 100+ Ad Ops pro’s at Admonsters Adtech Forum. They shared the tactics, technology and challenges they face. For those that couldn’t make it, here are the 3 big takeaways of the event and what Sovrn is doing to alleviate or solve these issues. ONE Limited dev. […]

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Mobile Video Viewing Builds Force in 2016

Video

Mobile video views are predicted to skyrocket this year. In 2015, 20% of video views happened on mobile devices. Now in 2016, up to 50% of video views are estimated on mobile devices. Why are advertisers so hot on video ads? The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all […]

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New Feature Release: Easy Ad Tag Search & Ad Pagination in Meridian

Tools & Tech

Most of our Publishers have lots of ad tags. Searching for tags with a particular price floor or tag name used involve scrolling and manually searching. We know, this was a drag for us too. Now meridian users can easily search and select tags in meridian. Looking for a specific Tag ID, Tag Name, Type, […]

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#asksovrn Episode #3: What mobile ad sizes do best?

Mobile

  Happy Friday! Here’s the third episode of #asksovrn. In this episode, we answer “What mobile ad sizes do best?” #QOTD – What mobile ad sizes are successful for you? Ashley and Maggie, two sovrn Publisher Advocates, recommend using mobile ad size 300X250 since it performs the best on mobile since there is more advertiser demand for this […]

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#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, and other top of mind questions to help our publishers succeed. Every other Tuesday, we’ll post answers to the questions on our social handles (Facebook, Twitter, Vimeo) as well as on this blog. In this episode, we […]

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Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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