Frances Collins

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Uncovering the Mystery of Dark Social

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While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a lot less sinister. First coined in 2012 by Alexis Madrigal in an article published by The Atlantic, the term, in fact, refers to the increasingly common practice of sharing links to articles and products via […]

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Frances Collins

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