With the introduction of GDPR on May 25th, many publishers are concerned that they will lose out on revenue due to the size of their targetable user pool shrinking. With this in mind, Sovrn is arming publishers with an easy solution: Viewable Engagement Time (VET). Sovrn’s VET technology leverages viewability & engagement to reload existing […]

Last night, 16th May 2018, Sovrn’s very own Emily West won the ‘Rising Star’ category of the British Media Awards. Emily joined OnScroll back in April 2016, just a few days before they were acquired by US company Sovrn. She joined the business straight from University and was the first female employee, giving her the […]

  Have you been lucky enough to get your hands on one of of Sovrn’s new notebooks and pens? If you happened to be at IAB’s Annual Leadership Meeting in Palm Desert, from 11th to 13th February, then you may already have one! These are not ordinary notebooks, these are RocketPad Smart Notepad. Paired with the […]

In an effort to raise standards in digital advertising and address key issues facing the industry, the Internet Advertising Bureau (IAB) UK has launched the IAB Gold Standard initiative. The initiative is designed to address such issues as ad fraud, brand safety and the overall digital advertising experience, with the result being Gold Standard certification […]

Sovrn’s VP of Product Strategy, Chris Crawfurd will be on a panel alongside OpenX, Fyber, GroundTruth and Tony Casson from Pixalate, discussing best practices for working with publishers on programmatic quality. These experts will share common ad fraud issues they’ve faced along with unique ways they’ve overcome these challenges. They will also share what they’re doing […]

Last night, 4th October 2017, the Digiday Publishing Awards Europe, held at The Brewery in London, saw Sovrn, yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how VET works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for Programmatic Trading”, […]

Last night, 27th September 2017, the Marketing New Thinking Awards, held at the iconic One Marylebone in London, saw Sovrn yet again reach the final for another award for our innovative Viewable Engagement Time product (Read this to see how VET works). Amongst others, Sovrn also recently won The Drum Award for “Best Overall Technology for […]

Our mission from the outset has always been to build a premium ad network of publishers free of fraud and built on trust, so we’re extremely pleased to announce that we have now also been verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC […]

Our mission from the outset was to build a premium ad network for publishers free of fraud and built on trust. We’re extremely pleased to announce that we are now verified in the UK by the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC for Brand Safety. The aim […]

In 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing achievements. Among those recognized was Walter Knapp, CEO of Sovrn, who during a June ceremony in Denver this year was named Entrepreneur of the Year in the Media category in the Mountain Desert Region. Update: During […]

Sovrn recently won Best Overall Technology for Programmatic Trading’ at The Drum Digital Trading Awards 2017 in London.  Beating off stiff competition from Integral Ad Science (IAS), TubeMogul, Sociomantic, Google Double-Click and many more. One judge from the panel fed-back: “Your entry was fantastic and I was not the only person who thought that. Congrats […]