Hillary Johns

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6 Considerations When Auditing Your AdTech Partners

Optimization

In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused on creating transparency through strategies like Ads.tx, Ads.cert, Supply Path Optimization (SPO) and Demand Path Optimization (DPO). These initiatives coupled with the simplicity of server-to-server bidding, are forcing publishers to take a much closer look […]

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5 Things We Learned at AdMonsters Ops Conference NYC

Events

  The AdMonsters Ops conference was a mixture of provocative conversation, time spent with good friends & education for all. We’ve put together five key themes from the event that we hope motivate you and your team members.   GDPR is here and it’s important. On day one of AdMonsters Ops, Rob Beeler, Chairman of […]

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Missing CMP Feature in Prebid, but Sovrn Has You Covered

Tools & Tech

On the eve of GDPR day, May 25th, 2018, the Sovrn team came across a missing feature in the prebid.js code that could greatly affect any publisher running header bidding alongside an IAB Consent Management Platform (CMP). Here’s the problem: There is a good chance that your IAB compliant CMP may not notify prebid when […]

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Ads.txt: Implementation and FAQ

Tools & Tech

Where Does Your Ads.txt File Stand? Sovrn is committed to ensuring that your advertising inventory is highly valued by our buyers, and Ads.txt is a huge part of that.   As the industry evolves, we all adapt at different speeds. As always, we are here to help, regardless of your pace. However, over 50% of Sovrn’s demand […]

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Consent Management Platform

Compliance

There are a lot of resources out there covering all things GDPR! It is incredibly overwhelming. Publishers are often left with the question, “great, but what should I actually do about this?” Here we provide you with an option to comply with the legislation & explain why this may be a good fit for you. […]

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Preparing for GDPR – Checklist & Timeline

Compliance

GDPR is quickly approaching, which means it’s time to kick it into high gear. If you haven’t done anything yet, here’s a basic list of necessities to get you prepared.   Evaluate your EU traffic. Is it a large portion of your revenue? If so,  continue down this list.    Determine your lawful basis. Review […]

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GDPR: What to Expect From Sovrn

Compliance

In preparation for GDPR, Sovrn has made a few changes. To help our publishers through this industry shift, Sovrn is committed to transparency & simplicity in communication. Therefore, all of the below actions can be completed in one place….Meridian! Here’s what you should expect from us… Legal term updates: Publishers will start to receive communication highlighting […]

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Hillary Johns

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