Jasper Lipton

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Introducing Sovrn //Signal and Sovrn //Connect

Tools & Tech

New names. New possibilities. An even brighter future. It’s hard to be a storyteller. It’s harder than ever to capture and hold on to people’s attention, to get them to engage. That’s why we build products that reward you for the work you’ve done in building your dedicated audience, and make it easier for you […]

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What the €50M Google GDPR Fine Means for You

Compliance

On Monday, January 21st, the CNIL, France’s data privacy regulatory body, fined Google €50 million for “lack of transparency, inadequate information and lack of valid consent regarding ads personalisation.” Importantly, per the BBC, the CNIL said that Google had “failed to obtain a valid legal basis to process user data,” and that “the option to […]

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3 Easy Ways to Maximize the Value of Every Unique Visitor

Tools & Tech

Many of our publishers have built engaged, passionate audiences dedicated to seeking out the content they love, and if you’re reading this, you’re probably one of those storytellers. You’re making a living—or trying to—by doing what you love. We know that pageviews don’t go far enough to reward you for everything you’ve achieved—but we build […]

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5 Keys to a Better Publisher Ad Experience for Readers

Optimization

Publishers often feel compelled to squeeze visitors for as much ad revenue as possible. Unfortunately, this can lead to a poor ad experience that ends up driving readers away and minimizing engagement. Managing your ad operations is already a delicate act, but when you’re considering your bottom line it’s important to take reader experience into […]

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3 Easy, Risk-Free Ways to Boost Q4 Revenue Without Significant Changes to Your Ad Setup

Monetization

We know the end of the year is hectic, but that doesn’t mean publishers should pass up easy chances for more Q4 revenue. This season sees the biggest advertising spend of the entire year, and many publishers are loathe to make any changes to their ad setup for fear of mess-ups or complications—but it doesn’t […]

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Jasper Lipton

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