John Ploumitsakos

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How Should Publishers Assess the Value of Demand Partners?

Analytics & Reporting

As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publishers’ quest for partners that drive both yield and engagement, as well as the trend for slimming […]

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John Ploumitsakos

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