Jose Rosario

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4 Ways to Optimize Your Auctions and Increase Revenue Based on Your Header Bidding Data

Analytics & Reporting

Header Bidding Analytics gives you the vision—and the power—to make faster, smarter decisions. Join the free Header Bidding Analytics Beta Data gives you power. It guides your strategies, your decisions, and ultimately your revenue potential. Without a full picture of your header bidding data, it can be difficult to move quickly and confidently—and as we […]

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5 Design Tips to Improve Ad Revenue

Design

I’ve been helping websites optimize advertising performance for over a decade, and improving website monetization often comes down to a few key factors. No matter your readership or your goals, you should consider these tips when you’re brainstorming new campaigns or planning for future successes. Keep it Fresh Maintain fresh content on your most popular […]

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DFP Rebranding 2018

Tools & Tech

You may have heard that in mid-to-late July, Google will be officially retiring the 22-year-old DoubleClick brand. This follows its moves to consolidate features from the digital buying, selling, and marketing platforms DoubleClick Campaign Manager (DCM) and Google Analytics 360 for buyers, or DoubleClick for Publishers (DFP) and the Google Ad Exchange (AdX) for sellers. […]

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Partner With a Google Ad Manager (DFP) Expert to Get Your Revenue Soaring!

Optimization

If you’ve ever ridden in a small, 2-4 seater plane, you’ll probably remember the experience for a lot of reasons. One thing you may have noticed with a smaller engine airplane is the instrument panel and other components around the pilot/co-pilot’s chairs that manage the operations of the aircraft. In larger aircraft, the same core […]

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Jose Rosario

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