Kelly Malloy

Posts

How to Promote Your WordPress Blog Using Workbench

Tools & Tech

Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you can focus on what matters: writing the best content for your readers. Here’s what you can expect from Workbench: Mobile Optimized Publishing Workbench automatically formats your content for Facebook Instant Articles, Google Accelerated Mobile Pages, […]

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Building Engagement into New Advertising Technology

Viewability

Viewability and reload ads have been around for a while, but bringing engagement into the mix is an entirely new concept for advertisers and publishers alike. By combining viewability and engagement, publishers are able to unlock the full revenue potential of their sites. So, how do we do this you ask? With our latest advertising […]

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New Content Publishing Tools: Workbench

Tools & Tech

There’s no doubt that the mobile revolution is shaking up online publishing, and more specifically, the way users are discovering and consuming content on the web. In fact, in the United States alone, mobile represents 71% of the total minutes spent online. And that number is even higher in other countries. Damn. Because of this […]

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Ad Serving Options for Higher Revenue

Viewability

It’s no secret that publishers work day in and day out optimizing their ad serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look […]

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Is Your Site Ready for Header Bidding?

Header Bidding

Header bidding provides publishers with more control and transparency into the value of their inventory. Many publishers are excited about the boost in yield that header auctions provide, but this advanced tech is not suited for everyone. The implementation process can be complex and each publisher’s setup is a little different than the next. So, […]

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Adding OnScroll as an Ad Serving Option

Viewability

Does this sound like you? “It was frustrating that we got the same revenue per pageview for a reader who was on a page for 10 seconds and a reader that was on a page for 2 minutes, I knew we could do better.” – Jan Van Der Crabben, Ancient History Encyclopedia If you’re looking […]

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See the New OnScroll Advertising Technology

Viewability

Calling all publishers – I’d like to introduce to you Sovrn’s new OnScroll technology. You’re not going to want to miss this, trust me. What is OnScroll? OnScroll is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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Gavin Dunaway Talks Header Bidding

Header Bidding

We recently hosted an Ask Me Anything (AMA) event in Sovrn Community with Gavin Dunaway, Editorial Director at AdMonsters. It was an amazing Q&A session with community members on a wide range of topics. Of the many topics covered, header bidding was by far the most popular. So, we’ve compiled a list of all the […]

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The Past, Present, and Future of Header Bidding

Header Bidding

In 2016, header bidding grew up. Previously known as “tagless ad tech,” “advance bidding,” “header auction,” among many others, header bidding became a nearly ubiquitous term. What began as a word of mouth technical adaptation between savvy publishers blossomed into a significant slice of the programmatic ad business. The presence of header bidding forced Google […]

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OnScroll FAQs

Tools & Tech

Top FAQs What is OnScroll? OnScroll is a product that allows you harness the power of your engaged readers through collecting valuable engagement and viewability metrics. What products are available that take advantage of this technology? We have 2 great options to empower you to monetize your readers: Option 1 (Whitespace monetization) Take advantage of […]

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Ancient History Encyclopedia Grows Revenue by 26% with OnScroll

Tools & Tech

Ancient History Encyclopedia is the world’s most-read history encyclopedia. Their mission is to improve history education worldwide by creating the most complete, freely accessible and reliable history resource in the world. In November 2016, Jan Van Der Crabben, CEO of Ancient History Encyclopedia partnered with Sovrn and their OnScroll product. While he was using a […]

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6 Easy Ways to Monetize Your Blog

Monetization

This is Kiki. Kiki blogs about her experiences as the corner’s foremost lemonade distributor in a three block radius. Kiki is going to help take us on a journey to understand how bloggers like her can make money from their content. Publishers like Kiki are crafty by nature, so it’s no wonder that publishers across […]

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Popping the Question: 7 Ways to Grow Your Newsletter List

Tools & Tech

Let’s face it, building your newsletter list can be tough. There are many different ways to do so, but they all take extra time and management. But! A thriving email list can really throw some gas on the growth of your website. Why? Email is super shareable – Ever forward along an awesome newsletter to […]

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January Strategies for Programmatic Advertising

Tools & Tech

Historically, the industry has seen increases in programmatic advertising spend during Q4, especially around the holidays. As a publisher, this means you are likely seeing an uptick in ad performance as Q4 comes to a close. However, this may not last for long. Brands pull back on their programmatic ad dollars as Q1 and the […]

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How Our Publishers Are Using Sovrn and Google AdSense Together

Tools & Tech

Many of our developing publishers use Sovrn along with Google AdSense to jump-start their advertising income. Here’s a sneak peek into how two of our publishers, PTZtv and Fae’s Twist & Tango, are using Sovrn and AdSense together to maximize ad revenue. PTZtv PTZtv relied solely on AdSense for their programmatic advertising income. Over time […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]

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How to Create and Install Ad Tags in Meridian

Tools & Tech

Here’s a quick step-by-step guide on how to create and install ad tags in Meridian. Let’s get started! 1. Sign into your Meridian account   2. Navigate to Tools From your Meridian dashboard, navigate to Tools.   3. Create ad tag Once in your Tools dashboard, click on the yellow button at the top-right: Create […]

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What Is an Ad Server?

Tools & Tech

As an online publisher, running ads is probably one of the main ways you monetize your website. However, putting ads on your site can be a daunting endeavor. Therefore it’s important to understand the different terms that come along with display advertising. Today we’re going to talk a little bit about ad servers. What Is […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their revenue. As demand partners were added to their stack, it became apparent the winning bid wasn’t always the highest bid. To optimize revenue, Ahmed dedicated more time adjusting price floors and dove […]

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Tips for Formatting the Perfect Blog Post

Tools & Tech

I bet you write some pretty awesome content on your blog. However, you may be wondering why your readers are not as convinced. I’d venture to say that it may not be the actual content itself that’s not captivating and engaging your audience, but rather the lack of a skimmable, easy-to-digest format of your posts. […]

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Sovrn Playlists

Media

Keep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the Sovrn team.

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How to Install Sovrn Ad Tags on a WordPress Site

Tools & Tech

Follow these steps to properly install your Sovrn ad tags on your WordPress website. Please note that if the code is not installed correctly, the ads will not appear. Let’s get started! 1. Navigate to Widget Locate the Widgets tab in your dashboard on the left.   2. Locate the Text widget After locating the […]

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Getting Started with Viewability

Viewability

It’s no secret that viewability is one of the industry’s biggest buzzwords as of late. This shift away from served impressions towards viewable-based transactions is poised to change the entire online advertising landscape. We’re here to teach you the ins and outs of viewability, why it’s important and how to get started. Understanding Viewability Viewability is […]

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Kelly Malloy

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