Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Mind the Gap: Making the Most of Your Holiday Ad Spend

Tools & Tech

Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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Announcing the Sovrn Affiliate Program, Sovrn Ambassadors

Tools & Tech

Our goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

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What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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The Sun Is Setting on the Lijit Search Wijit

Tools & Tech

It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. […]

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5 Things You Need to Know About Choosing a Great Domain Name

Tools & Tech

Five things you need to know about choosing a great domain name If you’re getting ready to launch a new […]

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Here’s What You Missed at Independent x Influential 2015

Monetization

Wednesday, September 9th was the maiden voyage of the Sovrn Independent x Influential Publisher Summit, or i². The event brought […]

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Tackling Ad Blocking: From The Publisher’s Perspective

Monetization

Ad blocking is big news. If you’re still unaware of the size of the issue, check out our blog post 6 […]

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Political Advertising: Coming Soon to a Screen Near You

Monetization

Nerd Quiz: What do US Presidents Calvin Coolridge, Dwight Eisenhower, and Barack Obama all have in common?   Answer: They […]

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AdsNative CEO: Never Sacrifice Your Ad Stack or User Experience

Monetization

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

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Meet the #isquared2015 VIP Contest Winner

Tools & Tech

We are very excited to announce the winner of the #isquared2015 Twitter contest: Jennifer Nosek, Editor and Creative Director of […]

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VigLink CEO: One-To-One Marketing Key Trend for Pubs to Embrace

Tools & Tech

We have put together a blog series leading up to our I² event in September that is tailored to capture […]

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Now Playing: the Official i² Spotify Playlist

Tools & Tech

It’s Friday, August 14th, and that means i², our inaugural publisher summit, is less than a month away! We had so […]

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6 Astounding Facts About Ad Blocking

Monetization

When AdBlock Plus, an open source software allowing web users to browse the internet ad-free, was first released in 2007, […]

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Enter to Win All-Access Pass: Sovrn I-Squared Publisher Summit

Tools & Tech

Calling all independent and influential publishers! From Aug. 12 – 26, 2015, Sovrn will be giving away one All-Access Pass […]

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#asksovrn Episode 1: What’s the optimal number of ad zones?

Monetization

Announcing #asksovrn. #asksovrn is a way for our publishers to ask us questions about ad performance, growing traffic, digital marketing, […]

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What Is a Price Floor & How Should I Be Using Them?

Mobile

What is a price floor? If you know anything about display advertising through programmatic solutions, you know about price floors. […]

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Mobilegeddon: The Effects of Google’s Recent Mobile Algorithm Update

Mobile

It has been 3 months since Google implemented the mobile-friendly update to their search algorithm and brought “Mobilegeddon” upon the […]

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Infographic: Customer Journey Mapping Across Devices

Mobile

When marketers first began talking about customer journey mapping, they used a funnel as a model to discuss how customers […]

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You Asked. We Answered. What Attributes Make Sovrn Publishers Successful?

Monetization

In our communications with publishers we receive a lot of questions regarding Sovrn and the ad tech industry. Here are […]

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Get Sovrn Started in 8 Quick Steps

Tools & Tech

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in […]

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Infographic: 5 Display Advertising Mistakes That Hurt Your Web Design

Monetization

One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the […]

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Google’s Quality Update: What You Need to Know

Tools & Tech

Google has rolled out another update to their search algorithm and this one is all about quality. The purpose of […]

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For Independent & Influential Publishers Only…

Tools & Tech

We go to a lot of conferences around here, and most of the time, they let us down. Often the content […]

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List Growth and Conversion Optimization: Targeting the Brain

Tools & Tech

Single words or phrases can have a profound impact on the way people make decisions. The Subcortical and Limbic parts […]

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Intro to Display Advertising

Monetization

What is display advertising? Display advertising is the more popular of the two main forms of online advertising. It utilizes […]

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RPM vs CPM & Why It Matters For Publishers

Tools & Tech

It’s a common misconception among publishers that you can’t use multiple ad networks at once. Not only is it not […]

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Blogger Tip: How to Organize Your Ad Stack

Tools & Tech

Leveraging Scale After speaking with a lot of publishers about ad stack optimization strategies, we realized that a lot of […]

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Back to the Basics: Building a Content Strategy Around Targeted Keywords

Tools & Tech

SEO is a demanding game that publishers have to play in order for their site to gain any sort of […]

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