Guest Post: TapInfluence on the Power of Influencer Marketing

Tools & Tech

Many long-time influencers share a similar story when asked how they started blogging. It was a way to connect with […]

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Publisher Roundtable Analysis: Blog Monetization Tactics by Size of Site

Tools & Tech

As a publisher you should always be thinking about how you are monetizing your site. Working closely with everyone from […]

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4 Blogging Best Practices Vital to Growth

Tools & Tech

Sovrn has the opportunity to work with over 20,000 talented publishers, helping them with their monetization strategies through advanced audience […]

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Website Monetization: Expectations vs. Reality

Monetization

There’s a trend in the website monetization world to convey ideas from the marketer’s perspective, completely neglecting the publisher’s point […]

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4 SEO Tools Every Blogger Needs to Know

Tools & Tech

Upon entering the world of online advertising, I was bombarded by three letter acronyms (TLA). Every metric and process seemed […]

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What You Need To Know Google’s Mobile-Friendly Algorithm Update

Mobile

Google is about to update its search algorithm, again. Here’s what you need to know. As a content creator, webmaster […]

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How Do I Know When My Site Is Ready for Display Sovrn Advertising?

Monetization

Originally published on BuildYourBlogConference on February 20, 2015. Publishers who are invested in their websites often wonder when (and if) […]

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Bad Ads Range From Annoying to Dangerous

Monetization

Originally published on ClickZ on February 20, 2015. Growth in the digital publishing industry leaves the door open for ad […]

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How To: Create Ad Tags in Meridian

Monetization

Welcome to Sovrn. We’re so happy to have you. Outlined below is your guide on how to create ad tags […]

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Fighting Bad Ads: Locating Campaign ID

Monetization

If you encounter an unwanted creative on your website and want it removed, here are the steps you should follow: […]

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What Makes Online Content Go Viral?

Monetization

Creating content that resonates with your audience is one thing, creating content that compels your audience to share that piece […]

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5 Ways to Make Money Blogging in 2015

Monetization

Nothing fancy, but here are five actionable items you can use to start generating more revenue from your blog today. […]

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John Battelle: What Media Must Do to Succeed

Media

John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]

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Cashing in on Holiday Digital Ad Spend Is All About a Multi-Tag Approach

Monetization

This post was originally published on ClickZ. Cashing in Holiday Digital Ad Spend is All About A Multi-Tag Approach Right […]

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5 Great Resources with Free High-Resolution Stock Photos

Tools & Tech

Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an […]

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What You Need to Know When Picking an Ad Partner

Monetization

If you’re a publisher looking to monetize your website through some form of online advertising, you know that deciding which […]

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Strategy: Use the Sigmoid Curve

Analytics & Reporting

The online publishing community thrives when great ideas are shared, evolved and acted on. Chances are when one publisher does […]

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How to Maximize Your Income From Display Ads With Nathan Putnam

Monetization

This post was originally published on Become a Blogger. I invited Nathan Putnam from The Blogger Network for today’s episode to help us […]

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How to Start a Blog: The Beginner’s Guide to Successful Publishing

Tools & Tech

This guide was published by the FirstSiteGuide Team but we thought it would be highly beneficial to our publishers, so […]

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Quantcast Ranks Sovrn as 4th Largest Global Ad Network

Tools & Tech

Here at Sovrn we have been in the midst of a major trend of “up and to the right.” CPMs, […]

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Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Media

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]

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Get a Major Pageview Boost With AtContent

Monetization

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are […]

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Engagement First, Traffic Later

Monetization

“Hi and welcome! I’m Lindsay, and I do the cooking, writing and photography around these parts. This is my husband […]

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sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

Monetization

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to […]

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PublisherRoundtable.com Gives Adtech Ecosystem a ‘C’ Grade

Tools & Tech

Independent Publishers, representing 150 million monthly unique visitors, collaborate at PublisherRoundtable.com to build industry knowledge around monetizing online content SAN […]

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The Big Question: What Do Wearables Mean for Advertisers?

Media

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]

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Found an Unwanted Ad Creative? Here’s What to Do

Monetization

Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner.  Because all the major ad partners […]

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Inventory Quality & Why It Matters for Publishers

Monetization

Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with […]

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Sovrn’s RTB+ Technology: How It Works

Monetization

We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with […]

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8 steps on how to install ad tags in Google DFP

Monetization

Here are the 8 steps you need to know when installing third-party creatives in Google’s DFP. If an advertiser or […]

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How to Set Price Floors to Maximize Revenue

Monetization

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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Leveling the Programmatic Playing Field: Data Transparency

Tools & Tech

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As […]

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An Insider’s Guide to Successful Content Publishing

Monetization

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well […]

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