Welcome to Sovrn. We’re so happy to have you.
Outlined below is your guide on how to create ad tags and set price floors in meridian. meridian is Sovrn’s publisher platform built to provide real-time analytics and allow publishers to make better-informed decisions about their website monetization. Through meridian, publishers gain unique audience insights, in-depth first party data on their ad tag performance, and personalized, downloadable reports.
Create Ad Tag
In meridian, click on the “Tools” tab in the left sidebar
Click on the “Ad Tags” tab
Click on the yellow “Create Ad Tag” button
From here you can name the tag, select the type and select a size
Optionally, you can set a price floor and input a passback tag
When you are done, click on the yellow “Save Changes” button
Once your new tag is created, it will be sent directly to our Ad Operations Team who will align all current demand partners. This process may take up to 48 hours, so we ask that you remain patient as we finalize your tags.