Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you can focus on what matters: writing the best content for your readers. Here’s what you can expect from Workbench:

Mobile Optimized Publishing

Workbench automatically formats your content for Facebook Instant Articles, Google Accelerated Mobile Pages, and Apple News. Correct formatting ensures fast load times and a superior mobile experience for better engagement.

Easily Promote to Top Social Channels

Social platforms get your content in front of more eyes than your website alone. Workbench allows you to promote your posts to Facebook, Twitter, and Google+, integrating social sharing as a part of your standard WordPress publishing flow.

Get Comprehensive Engagement Metrics

Workbench pulls in your social stats to WordPress, including Like, Shares and Comments from Facebook, Twitter, and Google+. The reporting is tracked for each individual article in one, simple interface. When you understand what content resonated most with your readers you can plan your next articles using data instead of intuition.

Now let’s take a look at how you can easily install and configure Workbench on your WordPress site:

Installation Instructions

From your WordPress dashboard

  1. Visit ‘Plugins’ > ‘Add New’
  2. Search for ‘Workbench’
  3. Click Install Now
  4. Activate ‘Workbench’ from your plugins page
  5. ‘Workbench’ will now be enabled as a tab in your Sidebar Menu

From WordPress.org

  1. Download Workbench (.zip file)
  2. Go to your WordPress dashboard and visit ‘Plugins’ > ‘Add New’
  3. Click ‘Upload Plugin’ and upload the Workbench (.zip file)
  4. Activate Workbench from your Plugins page
  5. ‘Workbench’ will now be enabled as a tab in your Sidebar Menu

Configuration Instructions

Once the plugin is installed and activated, select the ‘Workbench’ tab in the Sidebar Menu of your admin view. From here you can connect the social profiles you wish to share your posts to.

how to promote your wordpress blog sovrn.com

When you’re ready to publish a blog post, the Workbench share screen will automatically appear when you hit ‘Publish’. You can then write your social post where you see ‘Add your status’ and then clicking ‘Share’. Voila!

how to promote your wordpress blog sovrn.com

If you have any questions, feel free to reach out to support@sovrn.com. Happy sharing!

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