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Many display ad networks like OpenX and Rubicon require a minimum number of pageviews for websites to be eligible for display advertising in their networks.

How many pageviews do I need to join Sovrn?

There is no pageview limit for Sovrn publishers. That’s right, all bloggers can sign up for Sovrn’s Meridian platform (that’s our advertising platform for publishers) no matter if they are just getting started or are getting millions of pageviews per day. Our mission at Sovrn is to help publishers of all sizes grow their business on the web.

How many pageviews do I need to start making money from my ads?

Now that’s a different question. In the online advertising world, advertisers pay website owners based on how many people have seen their ads. Every time an ad is seen by a reader, that’s called “an impression.” Because there are billions of ad impressions every day, advertisers pay based on intervals of 1,000 impressions or CPM (cost per mille impressions).

This is where it gets a little complicated. In theory: if you have one ad on your website and you get 1,000 pageviews per day, you would make around $1 or $2 per day – or the average CPM for your site. But that’s only if every pageview is “filled” with an ad, which is not always the case. Still with me?

The bottom line is that if your daily pageviews are less than about 1,000 don’t expect to start rolling in the advertising dough right away. Building up traffic to your site takes a little bit of time, so don’t give up.

What you can do while you are working on growing your audience is put a few more ads on each page (but no more than 5 per page, seriously!) and partner with both Sovrn and Adsense to improve your revenue and fill rates.

So what are the requirements for signing up for Sovrn?

While there are no pageview requirements for Sovrn publishers, there are strict guidelines for site quality. In order to continue paying high CPMs and serving premium advertisements on publisher’s websites, we need to create a trustworthy environment for our advertisers.

1. No restricted content according to Integral Ad Science guidelines

Integral Ad Science (IAS) is a trusted name in content standards in the advertising technology industry. According to the IAS guidelines, the following content categories are restricted from the Sovrn network:

  • Adult content
  • Alcohol
  • Adware/Malware
  • Hate speech
  • Illegal downloads (piracy)
  • Illegal drugs
  • Offensive language
  • Violence

2. Original, consistent content that humans love

All sites that sign up for the Sovrn Meridian platform for advertising are reviewed by two Ad Operations specialists. During this review, the specialists are mainly looking for stellar content and engaged readers. Real readers, not bots or spammy traffic.

So even though the only person reading your goat blog is your mom: if she’s loving it, you’re in. That’s the first step to total blog domination, so keep up the good work!

No matter your pageviews, Sovrn is here to help you grow your blog. Sign up for Sovrn today to start making from your website now.

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