Andy Evans, CMO for Sovrn offers his perspective on some of the key issues dominating media in 2018 and beyond.
Net Neutrality has grabbed headlines in the US, how much of a problem is this for publishers globally?
As an enabler of free speech net neutrality is the internet’s single most important attribute. As the principle that ensures all internet traffic is treated without discrimination, blocking, throttling or prioritization it allows publishers and content creators of all sizes to compete on a level playing field promoting an open exchange of ideas, which sparks creativity and innovation. Net neutrality is vital for smaller, independent publishers who create quality content around specific interest areas to make their content accessible to all.
Read the full article here: Net Neutrality, GDPR, and Viewability from Sovrn CMO Andy Evans
Source: M&M Global
Article length: 1327 words
Reading time: less than 10 minutes