4 Reasons to Implement Header Bidding in 2016

Header Bidding

Publishers are increasingly ditching a traditional waterfall setup for header bidding. Header bidding, also known as auction in the header, enables publishers to receive and […]

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New Feature Release: Easy Ad Tag Search & Ad Pagination in Meridian

Tools & Tech

Most of our Publishers have lots of ad tags. Searching for tags with a particular price floor or tag name […]

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How To Make Money Blogging in 2016

Monetization

Whether you’re just getting started or you’re a seasoned blogger just looking for new tips, you’ve all done some research […]

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Black Friday and Cyber Monday CPMs Reach New High in 2015

Tools & Tech

Over the holidays, advertisers spend more money targeting online consumers than any other time of year. Digital ad spend in […]

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Sovrn Traffic: The Analytics Platform More CPM-Savvy Than Google Analytics

Analytics & Reporting

Call us ambitious, but Sovrn Traffic, our new traffic analytics suite, is in many ways more robust than Google Analytics […]

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The Blogger’s Roadmap to Beating Ad Blocking in 2016

Tools & Tech

Are you set up to beat ad blocking in 2016? Ad blocking has quickly become one of the most talked […]

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4 Techniques That Can Drastically Increase Your Affiliate Income

Monetization

We just rolled out a sovrn affiliate marketing program, sovrn Ambassadors! Here’s how it works:  when you refer another publisher, we […]

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The Official Site Quality Checklist for Professional Publishers

Tools & Tech

On the Ad Ops team at sovrn, we review lots of sites each day – we see the good, the bad […]

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Calling All Professional Publishers: Here’s Why Ad Blocking Needs to Be on Your Radar in 2016

Tools & Tech

There’s no more avoiding it. It’s time to deal with Ad Blocking. If you have been following the media around […]

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The Number One Ad Blocking Mistake Publishers Are Making

Tools & Tech

Ad blocking is fast becoming a bigger problem than ever for publishers, and it’s not going anywhere soon. In 2014 […]

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Mind the Gap: Making the Most of Your Holiday Ad Spend

Tools & Tech

Whether you’re navigating the London Tube or NYC Subway, you have to watch your step, especially during the hectic holiday […]

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Increasing Audience Engagement: Publisher Roundtable

Tools & Tech

Professional Publishers Share Their Secrets:  How To Increase Your Audience Engagement Earlier this year, we partnered with TapInfluence and Netpop […]

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Announcing the Sovrn Affiliate Program, Sovrn Ambassadors

Tools & Tech

Our goal at Sovrn is to empower independent publishers and help them diversify their income. Which is why we’re excited […]

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What Is the Xindi Botnet?

Tools & Tech

Xindi Botnet Update:  Sovrn Publishers Protected Pixalate recently released a comprehensive report detailing the Xindi botnet, a first-of-its-kind botnet designed to […]

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5 Killer Ways to Boost Your CPMs over the Holidays

Monetization

The holiday season sees the highest CPMs of the year, which is why it’s crucial for publishers and bloggers to […]

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Header Bidding – Coming to a Publisher Near You Soon

Header Bidding

Ahead of our Nov 12 webinar, How to Succeed with Auction in the Header Bidding, I’ve put together this post to […]

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The Sun Is Setting on the Lijit Search Wijit

Tools & Tech

It’s the end of an era! On October 31st, we will be laying to rest the the Lijit Search Wijit. […]

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Sovrn’s Viewability Assurance and What It Means for Publishers

Viewability

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half” That statement, […]

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