How the Google AdSense Policy Changes Will Affect Online Publishers

Lijit Networks is always staying up to date with industry trends, and we like to make sure that our publishers remain informed as well. Recently, Google altered their AdSense Program Policy stating that as of August 15th AdSense publishers are no longer allowed to install tags using iFrames. As a Lijit publisher, there is no […]

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Why Publishers Should Embrace Programmatic Buying

Why Premium Publishers Should Embrace Programmatic Buying

Programmatic buying is a hot topic in AdTech, and one premium publishers are slowly embracing. Those who “own” inventory are concerned that through exchanges, advertisers and trading desks have access to the same premium placements at lower CPMs, thereby diluting direct sales opportunities. As a premium publisher, you probably invest in a sales team to […]

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