Benefits

Sovrn

Audience on Tap Deals

These self-serve, always-on deals are
available through 9 DSPs
Sovrn

IAB Segments

Intent and behavioral segments
crunch data 250M+ pageviews/day
Sovrn

Custom Segments

Created based on real-time
behavior and content consumed
Sovrn

Sovrn Indexes

Rated for high viewability
and high engagement

Learn How Our Data Team Creates Audiences

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Three New Audiences On Tap

Sovrn

Car Lovers

This audience intends to drive a new car in 2016. They’re checking out auto reviews, looking at models that are class standouts and starting their shopping process.

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Sports Enthusiasts

Whether they are on a team or pounding the pavement alone, these fitness lovers are all about competition.

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Fashionistas

These ladies are avid fashion trend followers. They have to have the latest and greatest items that fit their unique flair and make a statement.

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Learn more about
Audience on Tap Deals

Meet The Sovrn Modeling Platform

The Sovrn Modeling Platform is our analytical, large-scale, data-pulling, number-crunching weaponry that optimizes your audience targets and campaign performance — daily.

In short: it's the fastest way to see the complete picture of user behavior and intent on the internet.

How?

We re-evaluate and rank data, gather new information, focus on very recent cookies and user IDs to guarantee more accurate audience segments for you — every day.

Sovrn
Best-in-class recency

Get updated audience and campaign insight within 24 hours or less for best-in-class recency

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More Yoga Journal, less Wall Street Journal

Benefit from first-party data from thousands of the best independent publishers on the web

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Smart targeting

Behold the power of contextual modeling to develop highly responsive audiences

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Quality and viewability

Stop fretting over fraud when working with a top-ranked supplier in Pixalate’s seller trust rankings with viewability measurement available for audience media packages

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Delivery via Deal ID

Bundle and deliver your audiences with media and through Deal ID

And here’s our “Fraud Sucks” PSA

Because fraud sucks, we’re a certified viewability partner with Integral Ad Science’s Viewability Program enabling our demand partners to obtain a discrepancy-free viewability measurement. Viewability can also be bundled with our audience segments.

Sovrn is a top-ranked supplier, with all scores above 95, in Pixalate’s Seller Trust rankings for fraud, masking and malware.

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