Buy programmatically

OpenRTB integrations with
9 DSP partners

Easy targeting

Pre-packaged segments
are easy to select

Best in class

Segments are updated
every 24 hours

Easy targeting

Sovrn Deals are self-serve
and always-on

Sovrn has partnered with MeritDirect’s branded data, OmniDIGITAL, to create audiences that provide advertisers access to a large unduplicated source of data, with tremendous scale.

The publishers working with Sovrn provide advertisers and brands with unique access to some of the most engaged audiences found online. Coupling these highly engaged audiences with the power of MeritDirect’s industry B2B data offers granular and broad targeting to advertisers looking for a specific audience online.


Sovrn Audience On Tap Deals

Audience on Tap segments are available programmatically through OpenRTB integrations with 9 DSP partners.

Self-serve, always-on deal partner providers:

  • BidSwitch
  • Centro
  • Netmining
  • MediaMath
  • Doubleclick

Require Buyer ID:

  • Appnexus
  • Index Exchange
  • TradeDesk

Get in touch with our
team to create custom segments.
Scroll To Top