Benefits

Sovrn

TAG Inventory Quality
Guidelines Certified

Work with ad inventory that's clear
and straightforward
Sovrn

TAG Certified Against
Piracy

We've been audited by a 3rd party to confirm
no pirated content or counterfeit products
Sovrn

Pixalate Global Seller
Trust Index

Don't take our word for trust, take theirs.

One of the Most Robust Site Examination Processes in the Industry

Every publisher in our network passes a 25-step exam to ensure real audiences, authentic and original content, and viewable ad layouts. 

  • Site content review
    ensures all content is authentic, brand safe and high quality
  • Cross-channel engagement analysis
    to confirm real human behavior
  • In-depth traffic examination
    to uncover any suspicious traffic patterns
  • Advertising review
    flags cluttered ad layouts and malicious traffic

Our Ad Operations team appoints two specialists to double-check every domain that applies to join our exchange. We also use a variety of third-party tools and proprietary methods to vet each site:

integral
Integral Ad Science
delivers brand protection, ad verification, and ad viewability data
pixelate
Pixalate
provides transparency in programmatic advertising
Similar-Web-logo
SimilarWeb
shows greater insight and traffic data on any site or app
copyscape
Copyscape
flags plagiarism

whois
WhoIs
gives comprehensive domain-related information
forensic
Forensiq
fights ad fraud
distil
Distil
blocks bots and web scrapers

Because Fraud Sucks

Stamping out fraud in the ad tech industry is our priority and focus. Pixalate and the Trustworthy Accountability Group (TAG), among others, have recognized our commitment to leading policy in cleaner digital advertising. We are also proud members of TAG’s Anti-Fraud and Anti-Malware working groups.

Our focus:
a clean, brand safe marketplace.
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