Sort articles

Sovrn again on top of Pixalate rankings May 3, 2017, BOULDER, Colo.—Sovrn®, advocate, and partner to independent publishers, who represent more than 80,000 websites, has […]

read more

Sovrn Tops Pixalate Rankings

Sovrn tops list of trusted programmatic advertising supply sources  April 4, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 […]

read more

Sovrn DEMO deals now available

Demographic-based audiences within the Sovrn network are now available via our audience on tap line up April 3, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent […]

read more

Sovrn Gives Buyers More Options with Plunge Digital

Media buyers can utilize Plunge Digital data for better campaign results March 20, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than […]

read more

Sovrn Partners with Database Marketing Agency Stirista for More Buyer Options

Media buyers can utilize Stirista data for better campaign results March 8, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 […]

read more

Sovrn Gives Buyers More Options with Alliant

Buyers can now access Alliant’s proven audiences, powered by consumer transactions, for more profitable campaign results February 21, 2017, BOULDER, Colo.—SovrnⓇ, advocate and partner to […]

read more

Sovrn Receives “Certified Against Fraud” Seal from Trustworthy Accountability Group

Independent 3rd party audit from BPA Worldwide confirms Sovrn commitment to meeting anti-fraud standards December 7, 2016, BOULDER, Colo.—Sovrn Holdings, Inc.Ⓡ, advocate and partner to […]

read more

Sovrn Gives Publishers More Control with Outstream Video

Sovrn outstream video enables more ways for publishers to profit from their content with a better audience experience November 15, 2016, BOULDER, Colo.—SovrnⓇ, advocate and […]

read more

Sovrn Gives Buyers More Options with Data From V12 Group

Media buyers can utilize V12 Group’s consumer, business and automotive data for better campaign results November 8, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent […]

read more

Sovrn Scores Top Viewability in Pixalate US Seller Trust Index

Sovrn ties for top overall score in US Index for second month in a row October 26, 2016, BOULDER, Colo.—Sovrn®, advocate and partner to independent […]

read more

High Viewability added to Sovrn’s Audience on Tap

Media buyers can build campaigns across publishers with highly viewable inventory October 13, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers, who represent more […]

read more

Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms October 4, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers […]

read more

Sovrn Announces Addition of Tim Connor to Board of Directors

Current CFO of Code42 and former CFO of Datalogix brings wealth of experience to Sovrn board. September 29, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to […]

read more

Audience on Tap Always Available with Sovrn

Build always-on campaigns easily and effectively, anytime, and at scale; wide variety of audience types and consumer interests now available. September 28, 2016, BOULDER, Colo.—SovrnⓇ, advocate […]

read more

Sovrn Purchases Editorial Assistant and Related Content Products from Zemanta

Addition of new products gives publishers new options to reach a wider audience. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more […]

read more

Sovrn on Top of Pixalate Global Seller Trust Index

Trust and transparency are fundamental to healthy marketplace. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen […]

read more

New Hope Network, Sovrn Holdings to move into renovated east Boulder space

Construction is underway on a 60,000-square-foot renovation of and addition to an old warehouse building in Flatiron Park in east Boulder that when completed will […]

Read more

Sovrn Participates in Tags Anti-Fraud Certification Program

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a […]

Read more

Sovrn Releases HTML5 VPAID Video Support

HTML5 is the future of video advertising; more options across mobile devices and desktop. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent […]

read more

Sovrn Rises to Top of Pixalate Seller Trust Index

Sovrn, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen to the top of the Pixalate Global Seller Trust IndexTM for April. The Global Seller Trust Index is an independent quality ranking for digital advertising.

read more

Sovrn Releases SSL Advertising Solutions

BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.

read more

Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform.

Read More

Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion

Sovrn completed its acquisition of U.K.-­based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The […]

Read more

Sovrn Buys OnScroll to Amp Up Viewability

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock.

Read more

Sovrn makes overseas adtech acquisition, plans HQ move

Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year.

Read more

Sovrn Completes Acquisition of UK-based OnScroll

April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based OnScroll. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn OnScroll’s innovative in-view ad technology as well as international expansion with a highly experienced London based team.

read more

Sovrn Tells Buyers To Bring Their Own Viewability Standards to its New Program

This article by MediaPost covers Sovrn’s announcement of its Sovrn Viewability Assurance program. Through Sovrn’s program, an advertisers can define its own standard for a […]

Read more

Sovrn Holdings Announces Viewability Assurance

Monday September 21st, 2015 – Boulder, CO – Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing its Viewability Assurance program. The Sovrn Viewability Assurance(™) program simplifies programmatic advertising by enabling buyers to purchase viewable impressions regardless of the viewability standard they require.

read more

Sovrn Steps Into ‘Header Bidding’, Releases Pre-Auction API

Sovrn announces the release of its Pre-Auction API, which enables publishers to use Header Bidding to improve their ad revenue optimization. By enabling publishers to receive and simultaneously evaluate real-time bids from multiple advertisers, Header Bidding eliminates the need for publishers to statically prioritize their advertisers in their ad server (a process called waterfalling) and sequential request and process bids.

Read more

Sovrn releases Pre-Auction Bidding API

September 8th, 2015, BOULDER,Colo.—Sovrn Holdings, Inc., partner and advocate to over 50,000 independent publishers and their websites, is today releasing its Pre-Auction Bidding API to help online publishers better optimize their ad revenue. One of the first publishers to use this technology is Curse, a leading creator of premium content for gamers.

read more

Engagement vs. Monetization: How Small Media Companies Can Walk the Fine Line

In this article written for MarketingLand, Keith Fagan, VP of Data, offers some steps that independent publishers can take to benefit from the growing trends of engagement and viewability in programmatic advertising.

Read more

Ben Thompson of Stratechery.com and Tamsen Webster of TEDx to Speak at I² Summit Sept. 9 in San Francisco

BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.”

read more

Sovrn Holdings Secures $18 Million in Funding Round

Sovrn Holdings raises another $18 million in additional funding. Investors include existing investors the Foundry Group, Archer Venture Acquisitions, Oak Investments, and John Battale.

Read more

This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.

Read more

Sovrn Holdings Closes $18 Million Funding Round

BOULDER, Colo. August 19, 2015 – Sovrn Holdings, Inc., advocate of and partner to almost 50,000 websites across the independent web, today announced that it has closed an $18 million funding round led by Foundry Group. The round includes participation from existing investors Oak Investment Partners, Archer Venture Acquisitions and John Battelle.

read more

Media Alert: Sovrn Convenes Publishers in San Francisco, Sept. 9

Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference www.isquaredevent.com, hashtag #isquared2015

read more

Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

Read more

Lessons from father guide tech entrepreneur

Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.

Read more

Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, to Speak at Sovrn’s I2 Summit

BOULDER, Colo. Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing that Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, will be speaking at Sovrn’s I2 event on Wednesday, September 9th, 2015 in San Francisco.

read more

Sovrn Releases Line of Programmatic Video Ad Units

March 31, 2015, BOULDER, Colo.- Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today launching its line of programmatic video advertising units. Leading the line-up is in-banner video unit which is now available for all Sovrn publishers to capture higher CPMs, and take more control over how video ads are played across their site and/or online properties.

read more

Cookie privacy concerns, yes, but let’s look at Cookie’s good side

For many small and mid-sized publishers, who lack the footprint to generate large amounts of first-party data, the third-party cookie privacy provides a critical and independent way to understand and monetize reader behavior and improve reader experiences.

Read more

Sovrn unveils Meridian platform for publishers

BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic.

read more

Bad Ads Range from Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for bad ads (ad fraud), which can vary from simply annoying to very dangerous for advertisers and users alike.

Read more

Sovrn Names Todd Siegler as COO

BOULDER, Colo. – February 12, 2015 – Sovrn Holdings, Inc., partner advocate to over 20,000 independent publishers, has named Todd Siegler its Chief Operating Officer. Siegler will lead publisher development, demand partnerships, finance, human resources, ad operations and technical operations/QA at Sovrn.

read more

Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting

“As much as you’re angry about it on the buy side, we see the exact same thing on the publisher side,” replied Walter Knapp, CEO of Sovrn

Read more

Sovrn Engages Forensiq for Additional Quality Control

BOULDER, Colo. and NEW YORK – January 27, 2015 – Sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. Sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic.

read more

Sovrn Ranks as Fourth Largest Global Publisher Network

BOULDER, Colo.– November 11, 2014–Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, is announcing that the company is now ranked, by Quantcast, as the world’s fourth largest publisher network. Every month, Sovrn reaches a global audience of over 423 million people with more than 700 million unique visitors. According to October data, Sovrn is now the third largest publisher network in the United States reaching over 201 million people every month in the US.

read more

Walter Knapp’s Knacks: Drive, Passion and Curiosity

Back in the 1970s, growing up in the Bay area in California, Walter Knapp watched as his dad did something rare back then: he helped co-found a company and then took it public.

Read more

How to Get Started with Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

Read more

Publishers Grade Themselves, Industry At ‘C’ Level For Monetization

Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content.

Read more

Programmatic Is Strong, Not Fat

The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change.

Read more

Leveling the Advertising Playing Field: Data for All

As it stands, publishers don’t have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.

Read more

Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.

Read more

Sovrn Appoints Miller to Board of Directors

Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors.

Read more

Sovrn Taps Rally’s Miller For Board

Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors.

Read more

Rally CEO Tim Miller Joins sovrn Board of Directors

BOULDER, Colo – September 2, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced the appointment of Tim Miller, CEO and Chairman of Rally Software (NYSE: RALY), to the Sovrn Board of Directors.

read more

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

“Whatever practices you’re currently using will not matter in a year or two,” John Battelle, who helps enterprises get their content discovered, told ClickZ Live attendees. He was talking about apps, but he might as well have been talking about digital marketing in general.

Read more

sovrn and Temnos to Deliver Smarter Online Ads

BOULDER, Colo. and SAN FRANCISCO – July 22, 2014 — Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced it is partnering with Temnos, a leading content analytics company, to analyze, filter and organize millions of pages of content across Sovrn’s network. Using the Temnos Content Intelligence Platform, Sovrn will be able to deliver highly targeted content and more relevant online ads, giving publishers more opportunities to monetize their content and marketers the ability to maximize reach, performance and brand awareness.

read more

Why Are CPM Rates for Ads Falling?

We’ve been working with thousands of online publishers for the better part of a decade, and over that time I’ve been asked a lot of things. Each time I’ve answered their questions candidly and forthrightly. Most of the questions have to do with how they can make more money to effectively monetize their hard work. When it comes to advertising, here are some of the most common questions we get and some answers to consider:

Read more

3 Colorado Companies You Wish You Worked For

Sovrn’s open office space looks out on the Flatirons and is stock full of plants, reclaimed wood, and other aesthetics that foster an environment of creativity and collaboration. The offices, conference rooms and phone booths have floor to ceiling glass making way for light and transparency while soundproofing each of the rooms.

Read more

Sovrn Executive Chairman John Battelle: Bloomberg West 7/2

Read more

Sovrn and Networked Insights Ink Partnership

BOULDER, Colo. and CHICAGO – June 26, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, and Networked Insights, an industry-leading provider of real-time consumer social data, are today announcing a mutually beneficial partnership to effectively and efficiently segment online audiences around hundreds of consumer interests, behaviors, and preferences.

read more

CEOs on Colorado’s Advantages, Challenges, and Boulder vs. Denver

Life is good in Colorado, both for tech startups and the people who run and work for them. At least that’s the opinion of five of Colorado’s leading entrepreneurs who sounded off about running tech companies in the state. They spoke last week at the Colorado Venture Summit in Denver.

Read more

Ad Tech And Fraud: Lessons From Email Spam

The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the battle against ad fraud alone. It is an industrywide problem that plagues advertisers, ad networks, exchanges and online publishers.

Read more

Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise.

Read more

Why Consumers Are Ignoring Online Ads

The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior.

Read more

The Programmatic problem: What’s an audience without a show?

Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted.

Read more

Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more “good,” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that.

Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate traffic. Good traffic, after all, comes from real human beings visiting real sites, consuming real content, and taking real actions. But what does it mean when we say traffic is not good? It’s an important question for us in the ad-tech industry.

Read more

Ad Tech’s QAG-mire

The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve.

Read more

Sovrn Achieves QAG 2.0 Compliance

BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network.

read more

The ad game is rigged against online publishers, but Sovrn thinks it can be the answer

There are 1 billion websites in the world, sovrn CEO Walter Knapp tells me enthusiastically. Eighty percent of those are inactive. Of the remaining 200 million sites, half are “porn or hate” and not suitable for advertising. Which leaves 100 million websites and tens of millions of publishers, all battling each other for attention and ad dollars.

Read more

All atwitter for Gnip: Boulder waits to see impact of Twitter’s purchase of local firm

A little blue bird made a pretty big deal last week in Boulder.

Twitter Inc., the San Francisco-based social networking company that built a $25 billion market cap off tweets of 140 characters or less, snapped up Boulder-based Gnip Inc., a longtime partner that provides social media data to a variety of firms.

Read more

Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Programmatic has been one of the hot topics of discussion for the last couple of years and will likely continue to be as wider adoption exposes new challenges. We’ve come a long way. Once, the advertising industry equated programmatic with low-quality supply threatening the high CPMs publishers commanded using direct sales. Today, with the emerging ecosystem of private marketplaces and programmatic direct, programmatic is poised to become a universal sales tool that both publishers and advertisers embrace. However, we’re still in the infancy of accepting programmatic as the underlying technology that will enable publishers and advertisers to benefit from faster transactions across all channels and mediums.

Read more

Why Fewer Ads Will Benefit Our Entire Industry

The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results. It’s about the ability for marketers to understand and make intelligent decisions about where their messages are being placed, to whom they’re being targeted, and with what specific outcomes. This is an incredible economic opportunity for both marketers and publishers if the two sides come together and get it right.

Read more

5 Questions with Walter Knapp, CEO of Sovrn

Earlier this year, Federated Media Publishing sold its content marketing business to LIN Digital Medial LLC for $22.4 million.

As a result of the purchase, Federated Media spun out its programmatic media business — created when the company acquired Boulder-based Lijit — into a stand-alone firm called Sovrn.

Read more

Destined to Be an Entrepreneur

As a trailblazer, John Battelle’s insights into emerging trends are highly sought after and considered the gold standard by many in the industry. As an entrepreneur, he is best known as the co-founder of Wired, and launched the Industry Standard, Federated Media Publishing and, most recently, Sovrn. Sovrn is an advocate and partner to 20,000 publishers and represents more than a million sites, which use their platform to grow their audience, engage their readers as well as monetize. In addition to founding several media properties, Battelle co-founded and co-hosted the annual Web 2.0 Summit and his highly anticipated book, What We Hath Wrought, aims to forecast the interconnected world in 2040. A true Rainemaker indeed.

Read more

Sovrn Executive Chairman John Battelle to Keynote ad:tech San Francisco

BOULDER, Colo. March 24, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that John Battelle, the company’s Executive Chairman, will keynote ad:tech San Francisco on Thursday, March 27, 2014 at 9 a.m. PT. at the Moscone Center West.

read more

Catching the Elusive Creature: The “Profitable Publisher”

Profitable publishers do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams.

My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and vivid that I can’t help but play along, wishing right along with them that these fantastic creatures existed. In the last couple of years, they’ve even taken to creating leprechaun traps in the hopes that they might snag one who might lead them to riches untold.

Read more

Introducing Sovrn

As hard as it is to believe, there was a time when tech startups didn’t rule the world and it’s not as long ago as one might imagine. In fact, it was in 1994, a mere 20 years ago, that Walter Knapp rolled into town to get his Masters degree at CU Boulder. At the time, CU was one of two universities offering Masters degrees in programming (the other was MIT). So Knapp set up camp in Boulder and he’s been coming back ever since.

Read more

What’s real? What’s next?

John Battelle, Executive Chairman of Sovrn Holdings, answers Studio CPXi’s questions: “What’s real? What’s next?”

Read more

#BrandLaunch: sovrn – Via Boulder’s Angrybovine

A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — Sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand’s development, Angrybovine zeroed in on the idea that the web isn’t unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today.

Read more

John Battelle on His New Venture: Programmatic for Publishers Big and Small

PALM SPRINGS, CA – John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovrn. In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers. He also reflects on content marketing and the elements of success around “native advertising.”

Read more

IAB Receives Charitable Donation from Leading Digital Advertising Companies

PALM DESERT, Calif. – February 9, 2014 – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, Sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain http://www.iab.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.

read more

Preventing Publisher-Driven Content Marketing From Becoming a Legacy

This week I read about Federated Media’s sale of its content marketing arm to LIN Media. A big part of that business is a programmatic buying piece called Sovrn. The rest of the business, also going to LIN, was referred to as the “legacy content marketing business.”

Read more

Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

Read more

Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’ – Real-Time With New CEO Knapp

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

Read more

Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn

As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs.

Read more

Federated Media Publishing Sells Content Marketing Business to LIN Media

SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers.

read more

Introducing Sovrn

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia]

read more

Federated Media makes Lijit a new Boulder online ad biz again

Federated Media has been sold off from the Boulder-based online ad technology business it bought in 2011, making what used to be Lijit Networks an independent local company again.

Read more

Federated Media sells content arm, new firm takes ad platform

Federated Media Publishing has sold off its content marketing arm and name to LIN Media (NYSE: LIN), and the company’s programmatic ad publishing platform is being renamed Sovrn Holdings, co-founder John Battelle disclosed Tuesday. Terms of the deal were not revealed.

Read more

Federated Media Sells Content Marketing Business To Focus On Programmatic

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings.

Read more

Federated Media Publishing Sells Off Content Marketing Unit

The legacy content marketing business of Federated Media Publishing, and its brand name, have been sold to LIN Digital Media LLC, a digital marketing firm and division of Austin-based LIN Media.

Read more

Federated Media sells its content-marketing arm to focus on programmatic ads

Advertising company Federated Media has sold its content-marketing business to LIN Media, the company announced today. Financial terms of the sale were not disclosed.

Read more

Federated Media Sells Content Marketing Arm To LIN Media, Rebrands Programmatic Ad Business As Sovrn

Online advertising company Federated Media has sold off its content marketing business, as well as the Federated Media name, to publicly-traded LIN Media. The programmatic ad side of the organization, which was built up around Federated’s acquisition of Lijit in 2011, will continue to operate as an independent company called Sovrn Holdings.

Read more

Exclusive: Federated Media sells off ‘direct sales’ biz

FORTUNE — Ad network Federated Media Publishing has struck a deal to sell off its legacy direct sales business, Fortune has learned. The deal could be announced as early as tomorrow.

Read more