Sovrn closes huge funding round to fuel expansion

  London and New York: 15th October 2018 – 10am MT: Sovrn, which works with more than 25,000 independent websites, today announced it has secured […]

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AdTech Insights: Free Reports Covering Major Advertising Tech Trends

  Adzerk’s gives ad tech insights through the Header Bidding Industry Index, GDPR Consent Management Platform Tracker, and Ads.txt Tracker. The Header Bidding Industry Index (HBIX) […]

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INAP and Sovrn Announce Global Expansion of Cloud Hosting Relationship

  Internap Corporation (NASDAQ: INAP), a leading provider of high-performance data center services including colocation, cloud, and network, and Sovrn, an advocate, and partner to independent […]

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Sovrn Releases OneTag to Help Publishers Grow their Business

  Sovrn, which offers products and services to more than 25,000 independent online publishers, announced today the official release of OneTag, a unified mechanism to […]

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Ad Fraud Still Plagues Digital Media’s Supply Chain

  Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much ad inventory being sold on the open marketplace […]

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Leaving Work for Law School

  Ted Rand, a former Operations Support Engineer at Sovrn has recently left to pursue a career in patent law. From the way he approached […]

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IPA Bellwether Q2 2018: The UK Ad Industry Reacts

  The latest IPA Bellwether report released last week shows that brand marketing budgets have increased again. Yet despite the consistent growth since Q4 2012, this last […]

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Uncovering the Mystery of Dark Social

  While the term ‘Dark Social’ evokes images of Darth Vader using social media to recruit for the Empire, the reality is—fortunately—a lot less sinister. First […]

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We Have A Floor For Viewability — Do We Need A Ceiling Too?

  It has been interesting discussing the ramifications of digital display possibly moving toward time-based metrics. Rather than just paying for advertising that meets the […]

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6 Business Questions for Publishers to Consider before Investing in Programmatic

  Having worked for an email data company in a previous life, I’m used to the predictions that people love to make about the death […]

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6 Business Questions to Consider Before Investing in Programmatic Advertising

  Having worked for an email data company in a previous life, I’m used to the predictions that people love to make about the death […]

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‘It’s Impossible’: Google Asks AdTech Firms to Guarantee GDPR Consent, Assume Liability

  Google has rankled publishers and ad tech firms with its General Data Protection Regulation compliance strategy. But a pledge the company has presented to ad tech […]

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CMPs for Publishers: a Comparison Guide

  We’re only a few months into GDPR with many publishers still struggling with GDPR compliance and falling short of their obligations. Others, notably US publishers such […]

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Google Delay on Ads Standard for EU Privacy Law Creates Compliance Mess

  Google’s delayed entry into a consortium of advertising technology companies has spoiled the members’ push to comply with a new European privacy law, six […]

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Creative Opinions: Unpacking the “Cannes of Worms” at Cannes Lions 2018

  Cannes Lions 2018 was a more reserved affair than perhaps we were used to, but it was no less inspiring. Indeed, many found the […]

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What Managers are Really Struggling With and How They Overcame It

  We’ve all been there. A sticky situation comes up with your team on a Monday, and you’re still Googling random management advice by Friday, […]

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IAB CEO: ‘We have to look at the long-term health of our industry’

  The IAB will use its Engage conference to announce that 27 companies have now been awarded the IAB Gold Standard as part of an […]

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Sovrn Unveils Free Consent Management Platform to Support Publishers in Achieving GDPR Compliance

  Boulder, Colorado, May 25th 2018 : Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue streams, scale audience, manage ad […]

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Google tries to ease tensions on eve of new EU privacy law

  Alphabet Inc’s Google sought to ease online publisher concerns on Thursday about the effects European data privacy rules going into effect in just a […]

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Gauging Creative Opinions on GDPR: A Digital Marketers Perspective

  This week, on May 25, data protection rules across Europe will undergo the biggest change in the last two decades. It’s a change two […]

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All I Want for My Birthday is GDPR Compliance

  We’re on the home straight with the General Data Protection Regulation (GDPR). For online publishers, the challenge is mighty. With both user and partner […]

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New York’s Fight to Rescue Net Neutrality

  The Senate voted to save net neutrality this week following its repeal by the Federal Communications Commission. But the battle to retain a free […]

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WordPress Poses Another GDPR Compliance Headache for Publishers

  Digital publishers rely on a lot of other companies’ technology, which can make it hard to comply with the impending General Data Protection Regulation. […]

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Using Natural Language Processing to Understand Grey Areas in Brand Safety

  When news breaks of a major brand’s digital ads appearing alongside inappropriate or extremist content, there is an almost audible, collective sigh of relief […]

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Sovrn Overhauls Publisher Community To Better Support Publishers of all Sizes

  Boulder, CO, May 15, 2018: Sovrn, which helps more than 25,000 independent online publishers succeed to create new revenue streams, scale audience, manage ad […]

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Host of Companies Awarded IAB’s ‘Gold Standard’

  The great online clean-up is making good progress. The IAB UK has announced today that 13 member companies have now gained certification for its […]

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Sovrn Partners with Factmata to further Enhance Quality Media Ecosystem

  Sovrn, which helps independent online publishers succeed by doing more of what they love, today announced it has become the first to partner with Factmata, […]

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Net Neutrality, GDPR & Viewability from Sovrn CMO Andy Evans

  Andy Evans, CMO for Sovrn offers his perspective on some of the key issues dominating media in 2018 and beyond. Net Neutrality has grabbed […]

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A Guide to the Modern Marketing Model and Organizational Structures

  Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and […]

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How the Ad Exchange Figures into a First-Price Model

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino […]

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Muted Ad Spend Ahead of GDPR- The Industry Reacts

  Encouraged by positive returns from previous digital marketing campaigns, panelists continued to step-up their adoption of internet advertising during the latest quarter. The Q1 […]

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UK Viewable Impressions Reach New Highs

The results come hot on the heels of a study by publishing technology firm Sovrn which found that below the fold adverts are ‘9 times […]

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Ad Viewability Hits A Record High – That’s Good, Right?

With reports that viewability is at a record high, research published by Sovrn Holdings tells a different story. On the one hand, we have a […]

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The Net Neutrality Bill Matters and So Does Your Voice

In a matter of days, the 2015 Open Internet Order is set to be repealed by the FCC. This will give internet service providers (ISPs) […]

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Certain Banner Ad Placements 9x as Effective

Below the fold ads (ads which a user has to scroll down a web page to see) are up to nine times more engaging than […]

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Study Shows Surprising Below the Fold Engagement

  The study, from publishing technology firm Sovrn, looked at over three billion engagement events covering 130 million page views, across more than 400 websites. […]

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Why Publishers Should Take Action on Net Neutrality

  The legal and political debate around net neutrality rages on following the Federal Communications Commission’s (FCC) decision to repeal rules established in 2015. That […]

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Supply Side Platform (SSP) Software Growth Imminent

  If you are involved in the Supply Side Platform (SSP) Software industry or intend to be, then this study will provide you comprehensive outlook. […]

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Advertising Technology Growth According to New Analysis

  HTF Market Intelligence published a new industry research that focuses on Digital Advertising Platforms market and delivers in-depth market analysis and future prospects of Global […]

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Ad Serving Companies Sizmek & PubMatic Join Forces

  According to the quarterly Digital Publishers Revenue Index (DPRI), publishers’ total digital revenue grew by 5.6% year-on-year in December 2017. The increase is mainly […]

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Google’s Response to Header Bidding is Live

Last week, Google announced that Exchange Bidding, a real-time bidding solution that allows third-party exchanges to compete with DoubleClick Ad Exchange, is now available to all DoubleClick […]

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Google Announces Rollout of Exchange Bidding

  Google’s has today (April 4) announced the global rollout of Exchange Bidding to all of its DoubleClick for Publishers (DFP) customers, including a raft […]

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Sovrn First ‘Support’ Certified Company Under IAB UK Gold Standard

  Sovrn today announced it has become the first adtech company to achieve certification for the Internet Advertising Bureau’s (IAB) UK Gold Standard in the […]

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Sovrn Featured As One Of The Most Trusted Sellers In Pixalate’s 2017 Report

  Which programmatic sellers were the most trustworthy in 2017? Pixalate’s Seller Trust Indexes bring transparency to the programmatic industry by ranking the overall quality […]

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When low cost means high loss in programmatic ad buying

  Cost has always been a main driver in the adoption of programmatic, with research from IAB Europe revealing 70% of advertisers in new markets […]

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Sovrn featured in Global Digital Advertising Platforms Market Size, Status And Forecast 2023

  The comprehensive report on global market offers in-depth visions into the key drivers and restraints, promising trends, emerging opportunities, recent technological advancements, and competitive […]

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London Brand Safety Summit 2018: it still matters

  Brand safety is one of the most critical issues facing publishers and advertisers in today’s complex digital ecosystem. To tackle the topic head on, […]

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Digital Advertising Platforms Market Dynamics, Comprehensive Analysis, Growth,Trends Prospects and Opportunities 2026

  The report, titled Digital Advertising Platforms Market presents an in-depth study of the market. Providing a brief history about the market, the report analyses […]

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The Digital Dozen – by Andy Evans, CMO of Sovrn

  The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Andy Evans, CMO of […]

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Global Digital Advertising Platforms Market trends, research, Analysis and projections for 2018-2022

  The report titled, “Global Digital Advertising Platforms Market Report 2018,” has been recently added by IT Intelligence Reports to its far-reaching repository in order […]

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Brand Safety Summit London Focuses on GDPR, Artificial Intelligence and Making Digital Advertising Work For Healthcare

  The 614 Group announced today that the 8th Brand Safety Summit, entitled Brand Safety Applied will take place in London on March 15, 2018. The […]

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Direct Marketing News talks about The 4 AdTech Trends to Adopt in 2018

  Advertising has seen a massive shift in recent years. By making the transition from print- and analog-based mediums, agencies have obviously capitalize on the […]

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The state of ad blocking, by Jack Downey, Vice President of Sovrn Labs

  The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or […]

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Andy Evans, Sovrn CMO, talks about display advertising and why viewability is vastly overrated

  When the Media Ratings Council (MRC) released its viewability standard in 2014, it was a huge step forward for online digital advertising. Going back […]

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Andy Evans, Sovrn CMO, dissects UK Govt’s review into the future of local news & the digital supply chain, alongside other industry experts

  Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the […]

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Sovrn listed by MonetizeMore as one of the best ad networks in 2018

  It’s the start of a new year and what better way to ensure your publisher business’ success in 2018 than partnering with the best […]

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Advertising Has A Problem, But Ads.txt Can’t Fix It Alone

There’s a shiny new weapon in the fight against digital ad fraud, and everybody’s talking about it. Although the ads.txt initiative sounds innocuous and might […]

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Sovrn starts working with Factmata to help address Fake News

“Sovrn is passionate about working with independent publishers of quality content. To offer further quality metrics to our buyers, we have chosen to work with […]

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MarTech Series interviews, Andy Evans, CMO, Sovrn

Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? “I was weaned on […]

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Google’s new blocker: The death of ads or a necessary change?

  In just three weeks, Google will launch an ad blocker for its Chrome browser, which has the potential to disrupt the publishing industry. With […]

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Sovrn CEO Explains the Value of Niche Publishing on CNBC

As digital advertising overtakes TV, Sovrn, CEO, Walter Knapp talked to CNBC about the extra value that can be found in targeting niche publishers, where dwell […]

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IPA Bellweather Report Shows An Increase In Overall Internet marketing Spend In Q4 2017

  Marketing budgets grew at the slowest rate in nearly two years in the final quarter of 2017, reveals the Q4 2017 IPA Bellwether Report […]

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The sell-side’s role in tackling ad fraud

  Digital advertising is a dynamic and exciting industry, but as with any rapidly evolving sector, it does have its sticking points. Ad fraud is […]

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Rethinking Monetization in The Ad Blocking Era, by Jack Downey, Vice President of Sovrn Labs

  If you were to ask what is behind the growth of ad blocking, the most commonly held view blames publishers for bombarding users with […]

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Q&A with Andy Evans, CMO, discusses: ad fraud goes beyond ads.txt, whitelists and ad blocking

In this Q&A with ExchangeWire, Andy Evans, CMO, Sovrn, suggests measures to be taken against ad fraud which go beyond mere ads.txt implementation, and among other […]

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Sovrn CMO explains why there’s more to success than CPMs

Digital advertising remains an essential element of publisher monetisation strategies, but the way ad inventory and demand partners are managed is evolving. A recent report from Reuters […]

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News UK finds high levels of domain spoofing to the tune of $1 million a month in lost revenue

  To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. […]

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Sovrn listed as number 10 on Ads.txt Industry Dashboard

  The Ads.txt Industry Dashboard delivers a daily, updated industry overview and analysis of the Ads.txt initiative adoption by the Alexa™ Top 30,000 websites and […]

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Andy Evans, Sovrn CMO, talks about why engagement is more important than viewability for effective ads

  Measuring the effectiveness and efficiency of ad campaigns is something the industry should aspire to, there is a long way to go to achieve […]

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Experts Predict: How Will GDPR Change Advertising in 2018 & Beyond?

  Only five months away, GDPR could change the course of advertising forever. Currently slated for 2019, the ePrivacy Directive is driving even greater concern […]

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WTF is ads.cert?

  Cleaning up the digital ad supply chain is now the rallying cry for most of the digital media industry, with publishers, brands, agencies and […]

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Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play?

  Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that […]

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Should media buyers resist the whitelist?

  Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety of tactics and techniques […]

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Why Net Neutrality Matters

  Net neutrality is the single most important attribute of the internet and is vital to maintaining free speech. It enables a level playing field […]

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Raising the Demand for Digital Advertising

  This report gives us an overview of the Global Digital Advertising Platforms Market which is classified on the basis of product and its various applications. […]

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3 Reasons Why Niche Publishers could Offer a Better Digital Advertising Deal

  Andy Evans CMO, Sovrn says, it can be hard for advertisers to choose inventory that reaches their specific target audience and effectively captures attention. […]

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Supply Side Platform Software Market Analysis

  The report provides a comprehensive analysis of the Supply Side Platform (SSP) Software industry market by types, applications, players, and regions. The key players […]

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Recent Research: Digital Advertising Platforms

This report studies the global Digital Advertising Platforms market analyzes and researches the Digital Advertising Platforms development status and forecast in United States, EU, Japan, […]

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Jumpstarting Time-Based Transactions

  We’ve long talked about taking viewability to the next level, and that’s dynamically serving ads in view—being proactive about viewability means truly transacting on […]

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DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

  DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the […]

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INAP and Sovrn Announce Cloud Hosting Relationship to Silicon Valley

  In August, Sovrn chose INAP, among other large competitors, based upon the Company’s ability to support Sovrn’s continued growth through a cloud agreement at […]

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INAP and Sovrn Expand Cloud-Hosting Relationship to Silicon Valley

ATLANTA and BOULDER, Colo., Nov. 13, 2017 — Internap Corporation (INAP), a provider of high-performance Internet infrastructure, Colocation, Network and Managed Services, and Cloud Services, and Sovrn, […]

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2018 Publishing and Advertising Predictions

  This year has seen some seismic shifts in the publishing and advertising industries as major issues such as transparency and brand safety have taken […]

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AOP Launches New Ad Quality Charter

  The Association for Online Publishing (AOP) has signed a new Ad Quality Charter in an attempt to set a new benchmark for digital media standards. The […]

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Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

  In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is launching the ‘IAB Gold […]

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Header Bidding is the Future of Publisher Income

  Header bidding is an important revenue stream for publishers, but it is still a “gawky adolescent with much room to grow” says Sovrn’s chief […]

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Webinar on Demand: Best Practices for Working With Publishers on Ad Fraud

  Pixalate hosted a panel of experts to share best practices for working with publishers on programmatic quality. These experts shared common ad fraud issues […]

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Roxot Conducts Top Header Bidding Partners Report

  In collaboration with publishers using Prebid Analytics by Roxot, Roxot conducted a header bidding partners research based on the real publishers’ client-side data. With the rapid development of header bidding, […]

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DMEXCO 2017 Roundup for Marketers: “The Art of Narrative Disruption”

  Andy Evans, CMO, Sovrn, said the single most important discussion of dmexco 2017 was around the idea that the digital ecosystem is in the middle […]

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Four Key Takeaways from AdWeek New York

  NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days […]

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Sovrn Approved – JICWEBS UK Good Practice Principles Certificate

August 21, 2017, London, United Kingdom: Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites and the world’s 3rd largest SSP […]

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A. Cousin & W. Knapp win E&Y Regional Entrepreneur of Year Awards

  Andrew Cousin, chief executive of Circle Graphics Inc., in Longmont, and Walter Knapp, chief executive of Sovrn Holdings Inc., in Boulder, have received regional […]

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Sovrn Again on Top of Pixalate Rankings

May 3, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has again received the #1 rank for viewability […]

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Sovrn Tops Pixalate Rankings

Sovrn tops list of trusted programmatic advertising supply sources  April 4, 2017, BOULDER, Colo.—Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 […]

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Sovrn DEMO deals now available

Demographic-based audiences within the Sovrn network are now available via our audience on tap line up April 3, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent […]

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Sovrn Gives Buyers More Options with Plunge Digital

Media buyers can utilize Plunge Digital data for better campaign results March 20, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than […]

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Sovrn Partners with Database Marketing Agency Stirista for More Buyer Options

Media buyers can utilize Stirista data for better campaign results March 8, 2017, BOULDER, Colo.—SovrnⓇ, advocate, and partner to independent publishers representing more than 80,000 […]

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Sovrn Gives Buyers More Options with Alliant

Buyers can now access Alliant’s proven audiences, powered by consumer transactions, for more profitable campaign results February 21, 2017, BOULDER, Colo.—SovrnⓇ, advocate and partner to […]

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Sovrn Receives “Certified Against Fraud” Seal from Trustworthy Accountability Group

Independent 3rd party audit from BPA Worldwide confirms Sovrn commitment to meeting anti-fraud standards December 7, 2016, BOULDER, Colo.—Sovrn Holdings, Inc.Ⓡ, advocate and partner to […]

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Sovrn Gives Publishers More Control with Outstream Video

Sovrn outstream video enables more ways for publishers to profit from their content with a better audience experience November 15, 2016, BOULDER, Colo.—SovrnⓇ, advocate and […]

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Sovrn Gives Buyers More Options with Data From V12 Group

Media buyers can utilize V12 Group’s consumer, business and automotive data for better campaign results November 8, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent […]

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Sovrn Scores Top Viewability in Pixalate US Seller Trust Index

Sovrn ties for top overall score in US Index for second month in a row October 26, 2016, BOULDER, Colo.—Sovrn®, advocate and partner to independent […]

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High Viewability added to Sovrn’s Audience on Tap

Media buyers can build campaigns across publishers with highly viewable inventory October 13, 2016, BOULDER, Colo.—Sovrn, an advocate and partner to independent publishers, who represents […]

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Tier 1 IAB Categories Added to Sovrn’s Audience-on-Tap Program

23 IAB Tier 1 contextual audience segments available anytime through 9 Demand Side Platforms October 4, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to independent publishers […]

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Sovrn Announces Addition of Tim Connor to Board of Directors

Current CFO of Code42 and former CFO of Datalogix brings wealth of experience to Sovrn board. September 29, 2016, BOULDER, Colo.—SovrnⓇ, advocate and partner to […]

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Audience on Tap Always Available with Sovrn

Build always-on campaigns easily and effectively, anytime, and at scale; wide variety of audience types and consumer interests now available. September 28, 2016, BOULDER, Colo.—SovrnⓇ, advocate […]

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Sovrn Plugin Suite will no longer be Developed upon or Supported

In a continuous effort to align Sovrn resources to the areas that best support our publisher base, as of August 14, 2017, the Sovrn plugin […]

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Sovrn on Top of Pixalate Global Seller Trust Index

Trust and transparency are fundamental to healthy marketplace. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen […]

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New Hope Network, Sovrn Holdings to move into renovated east Boulder space

Construction is underway on a 60,000-square-foot renovation of and addition to an old warehouse building in Flatiron Park in east Boulder that when completed will […]

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Sovrn Participates in Tags Anti-Fraud Certification Program

The Trustworthy Accountability Group (TAG) took the wraps off of its anti-fraud certification program on Monday, the culmination of more than a year and a […]

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Sovrn Releases HTML5 VPAID Video Support

HTML5 is the future of video advertising; more options across mobile devices and desktop. BOULDER, Colo.–(BUSINESS WIRE)–SovrnⓇ, advocate and partner to independent publishers, who represent […]

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5 Questions with Walter Knapp, CEO of Sovrn

Earlier this year, Federated Media Publishing sold its content marketing business to LIN Digital Medial LLC for $22.4 million.

As a result of the purchase, Federated Media spun out its programmatic media business — created when the company acquired Boulder-based Lijit — into a stand-alone firm called Sovrn.

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Destined to Be an Entrepreneur

As a trailblazer, John Battelle’s insights into emerging trends are highly sought after and considered the gold standard by many in the industry. As an entrepreneur, he is best known as the co-founder of Wired, and launched the Industry Standard, Federated Media Publishing and, most recently, Sovrn. Sovrn is an advocate and partner to 20,000 publishers and represents more than a million sites, which use their platform to grow their audience, engage their readers as well as monetize. In addition to founding several media properties, Battelle co-founded and co-hosted the annual Web 2.0 Summit and his highly anticipated book, What We Hath Wrought, aims to forecast the interconnected world in 2040. A true Rainemaker indeed.

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Catching the Elusive Creature: The “Profitable Publisher”

Profitable publishers do, in fact, exist, and here’s what they’re doing to succeed, including creating original and enticing content and diversifying revenue streams.

My kids have great imaginations and are fascinated with mythical creatures like leprechauns. They make up these descriptions and stories that are so detailed and vivid that I can’t help but play along, wishing right along with them that these fantastic creatures existed. In the last couple of years, they’ve even taken to creating leprechaun traps in the hopes that they might snag one who might lead them to riches untold.

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Introducing Sovrn

As hard as it is to believe, there was a time when tech startups didn’t rule the world and it’s not as long ago as one might imagine. In fact, it was in 1994, a mere 20 years ago, that Walter Knapp rolled into town to get his Masters degree at CU Boulder. At the time, CU was one of two universities offering Masters degrees in programming (the other was MIT). So Knapp set up camp in Boulder and he’s been coming back ever since.

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What’s real? What’s next?

John Battelle, Executive Chairman of Sovrn Holdings, answers Studio CPXi’s questions: “What’s real? What’s next?”

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#BrandLaunch: Sovrn – Via Boulder’s Angrybovine

A programmatic advertising and publisher platform — built upon its predecessors, Federated Media and the lijit publishing platform — Sovrn is touted as a best of breed service that provides the tools for the independent web to continue to flourish. During the brand’s development, Angrybovine zeroed in on the idea that the web isn’t unlike the opportunity found during the gold rush, so they strived to create something utilitarian and purposeful honoring a past vernacular positioned for today.

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John Battelle on His New Venture: Programmatic for Publishers Big and Small

PALM SPRINGS, CA – John Battelle, who sold Federated Media last month, has kept the programmatic unit of the company which is called Sovrn. In this interview with Beet.TV, he talks about the opportunities around programmatic for publishers. He also reflects on content marketing and the elements of success around “native advertising.”

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Preventing Publisher-Driven Content Marketing From Becoming a Legacy

This week I read about Federated Media’s sale of its content marketing arm to LIN Media. A big part of that business is a programmatic buying piece called Sovrn. The rest of the business, also going to LIN, was referred to as the “legacy content marketing business.”

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Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’ – Real-Time With New CEO Knapp

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

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Federated Media Sells Content Marketing Biz, Spins Off Programmatic Unit Into Sovrn

As the publishing industry attempts to find a way to bring the brand-friendly values of native advertising together with the scalability and speed associated with programmatic, blog network Federated Media Publishing (FMP) has decided those two functions would be best handled under separate roofs.

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Federated Media makes Lijit a new Boulder online ad biz again

Federated Media has been sold off from the Boulder-based online ad technology business it bought in 2011, making what used to be Lijit Networks an independent local company again.

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Federated Media sells content arm, new firm takes ad platform

Federated Media Publishing has sold off its content marketing arm and name to LIN Media (NYSE: LIN), and the company’s programmatic ad publishing platform is being renamed Sovrn Holdings, co-founder John Battelle disclosed Tuesday. Terms of the deal were not revealed.

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Federated Media Sells Content Marketing Business To Focus On Programmatic

Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as Sovrn holdings.

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Federated Media Publishing Sells Off Content Marketing Unit

The legacy content marketing business of Federated Media Publishing, and its brand name, have been sold to LIN Digital Media LLC, a digital marketing firm and division of Austin-based LIN Media.

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Federated Media sells its content-marketing arm to focus on programmatic ads

Advertising company Federated Media has sold its content-marketing business to LIN Media, the company announced today. Financial terms of the sale were not disclosed.

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Federated Media Sells Content Marketing Arm To LIN Media, Rebrands Programmatic Ad Business As Sovrn

Online advertising company Federated Media has sold off its content marketing business, as well as the Federated Media name, to publicly-traded LIN Media. The programmatic ad side of the organization, which was built up around Federated’s acquisition of Lijit in 2011, will continue to operate as an independent company called Sovrn Holdings.

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Exclusive: Federated Media sells off ‘direct sales’ biz

FORTUNE — Ad network Federated Media Publishing has struck a deal to sell off its legacy direct sales business, Fortune has learned. The deal could be announced as early as tomorrow.

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Why Fewer Ads Will Benefit Our Entire Industry

The most potent opportunity of digital marketing is the ability to access and leverage data about nearly everything. Data-driven or “programmatic” marketing isn’t just about RTB, exchanges, DSPs, or trading desks – those are means, not results. It’s about the ability for marketers to understand and make intelligent decisions about where their messages are being placed, to whom they’re being targeted, and with what specific outcomes. This is an incredible economic opportunity for both marketers and publishers if the two sides come together and get it right.

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Sovrn Rises to Top of Pixalate Seller Trust Index

Sovrn, advocate and partner to independent publishers, who represent more than 80,000 websites, has risen to the top of the Pixalate Global Seller Trust IndexTM for April. The Global Seller Trust Index is an independent quality ranking for digital advertising.

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Why Are CPM Rates for Ads Falling?

We’ve been working with thousands of online publishers for the better part of a decade, and over that time I’ve been asked a lot of things. Each time I’ve answered their questions candidly and forthrightly. Most of the questions have to do with how they can make more money to effectively monetize their hard work. When it comes to advertising, here are some of the most common questions we get and some answers to consider:

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Sovrn Releases SSL Advertising Solutions

BOULDER, Colo.–(BUSINESS WIRE)–Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has released SSL-compliant advertising functionality to give publishers greater security for their audiences and access to SSL-compliant demand sources.

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Facebook Instant Articles: A Trojan Horse For Audience Network

The claim that Facebook Instant Articles is about a faster user experience is a red herring. While that may be one goal, the program has a strong business rationale: It extends Facebook’s walled garden and creates a new foothold for its $1 billion Facebook Audience Network ad platform.

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Sovrn Completes Acquisition of U.K.-Based OnScroll, Enables European Expansion

Sovrn completed its acquisition of U.K.-­based OnScroll, which has patent-pending technology that aims to help publishers improve monetization by making ad inventory completely viewable. The […]

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Sovrn Buys OnScroll to Amp Up Viewability

Publisher network and ad tech firm Sovrn bought UK-based viewability company OnScroll Wednesday for an undisclosed amount of cash and stock.

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Sovrn makes overseas adtech acquisition, plans HQ move

Sovrn Holdings Inc. has acquired another business to expand its ad technology and gain a London presence just as work begins on a new Boulder headquarters building Sovrn plans to move to later this year.

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Sovrn Completes Acquisition of UK-Based OnScroll

April 20, 2016, BOULDER, Colo.—Sovrn Holdings, Inc., advocate and partner to independent publishers who represent more than 80,000 websites, has completed the acquisition of UK-based OnScroll. Terms of the deal were not disclosed. The transaction, which closed on April 18, 2016, brings to Sovrn OnScroll’s innovative in-view ad technology as well as international expansion with a highly experienced London based team.

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Sovrn Tells Buyers To Bring Their Own Viewability Standards to its New Program

This article by MediaPost covers Sovrn’s announcement of its Sovrn Viewability Assurance program. Through Sovrn’s program, an advertisers can define its own standard for a […]

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Sovrn Holdings Announces Viewability Assurance

Monday September 21st, 2015 – Boulder, CO – Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing its Viewability Assurance program. The Sovrn Viewability Assurance(™) program simplifies programmatic advertising by enabling buyers to purchase viewable impressions regardless of the viewability standard they require.

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Sovrn Steps Into ‘Header Bidding’, Releases Pre-Auction API

Sovrn announces the release of its Pre-Auction API, which enables publishers to use Header Bidding to improve their ad revenue optimization. By enabling publishers to receive and simultaneously evaluate real-time bids from multiple advertisers, Header Bidding eliminates the need for publishers to statically prioritize their advertisers in their ad server (a process called waterfalling) and sequential request and process bids.

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Sovrn releases Pre-Auction Bidding API

September 8th, 2015, BOULDER,Colo.—Sovrn Holdings, Inc., partner and advocate to over 50,000 independent publishers and their websites, is today releasing its Pre-Auction Bidding API to help online publishers better optimize their ad revenue. One of the first publishers to use this technology is Curse, a leading creator of premium content for gamers.

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Engagement vs. Monetization: How Small Media Companies Can Walk the Fine Line

In this article written for MarketingLand, Keith Fagan, VP of Data, offers some steps that independent publishers can take to benefit from the growing trends of engagement and viewability in programmatic advertising.

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Advertising Technology Speakers Announced for I² Summit

BOULDER, Colo., Aug. 27, 2015 – The I² Independent x Influential Summit today announced two new speakers for the Sept. 9 event taking place at the Fairmont in San Francisco. Ben Thompson, founder and author of stratechery.com will be kicking off the day with a morning keynote on “Aggregation Theory.” Tamsen Webster, executive producer of TEDx Cambridge, will be closing out the summit by discussing “What TED can teach us about content creation.”

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Sovrn Holdings Secures $18 Million in Funding Round

Sovrn Holdings raises another $18 million in additional funding. Investors include existing investors the Foundry Group, Archer Venture Acquisitions, Oak Investments, and John Battale.

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This 20-year veteran of the ad tech industry explains why it’s in such trouble now

The ad tech industry is facing a lot of turbulence and change, some of it self-inflicted. In this interview with Business Insider, Walter Knapp, CEO of Sovrn and 20 year tech veteran, shares some of his insights into what makes the ad tech world tick, why some ad tech companies and facing hard times, and what may be the future of the industry.

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Sovrn Holdings Closes $18 Million Funding Round

BOULDER, Colo. August 19, 2015 – Sovrn Holdings, Inc., advocate of and partner to almost 50,000 websites across the independent web, today announced that it has closed an $18 million funding round led by Foundry Group. The round includes participation from existing investors Oak Investment Partners, Archer Venture Acquisitions and John Battelle.

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Media Alert: Sovrn Convenes Publishers in San Francisco, Sept. 9

Who: Sovrn Holdings is bringing together pioneers, entrepreneurs and independent publishers to examine the transformation happening in the publishing industry with a particular focus on innovation among indie publishers as part of the first I2 Independent x Influential Conference www.isquaredevent.com, hashtag #isquared2015

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Lessons from father guide tech entrepreneur

Walter Knapp, CEO of Sovrn, was recently a finalist in the EY 2015 Entrepreneur of the Year’s ad technology category. In this article by Upstart Business Journal, Walter shares four of the business lessons he learned from his father in how to run a successful business.

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Can online publishers embrace ad blocking?

With ad blocking on the rise and set to continue to grow, publishers are following various strategies to counter this threat. In this article for iMedia Connection, Keith Fagan, VP of Data at Sovrn, explores and rates the different tactics that publishers can take, from circumventing ad-blocking to micro-payments. He also explores a new option, where publishers take a proactive role in developing a new type of ad blocker.

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Sovrn unveils Meridian platform for publishers

BOULDER, Colo. – March 9, 2015 – Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today unveiling Meridian, a new platform for publishers. At no cost to publishers, Meridian offers real-time site analytics, reader segmentation and audience valuation, paired with a complete suite of programmatic advertising tools for display, mobile and video; across both domestic and international traffic.

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Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, to Speak at Sovrn’s I2 Summit

BOULDER, Colo. Sovrn Holdings, Inc., a partner and advocate to over 50,000 independent publishers and their websites, is today announcing that Ev Williams, CEO of Medium, and Aparna Chennapragada, Product Director for Google Now, will be speaking at Sovrn’s I2 event on Wednesday, September 9th, 2015 in San Francisco.

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Sovrn Releases Line of Programmatic Video Ad Units

March 31, 2015, BOULDER, Colo.- Sovrn Holdings, Inc., partner and advocate to over 20,000 independent publishers, is today launching its line of programmatic video advertising units. Leading the line-up is in-banner video unit which is now available for all Sovrn publishers to capture higher CPMs, and take more control over how video ads are played across their site and/or online properties.

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Sovrn Names Todd Siegler as COO

BOULDER, Colo. – February 12, 2015 – Sovrn Holdings, Inc., partner advocate to over 20,000 independent publishers, has named Todd Siegler its Chief Operating Officer. Siegler will lead publisher development, demand partnerships, finance, human resources, ad operations and technical operations/QA at Sovrn.

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Cookie privacy concerns, yes, but let’s look at Cookie’s good side

For many small and mid-sized publishers, who lack the footprint to generate large amounts of first-party data, the third-party cookie privacy provides a critical and independent way to understand and monetize reader behavior and improve reader experiences.

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Bad Ads Range from Annoying to Dangerous

Growth in the digital publishing industry leaves the door open for bad ads (ad fraud), which can vary from simply annoying to very dangerous for advertisers and users alike.

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Sovrn Engages Forensiq for Additional Quality Control

BOULDER, Colo. and NEW YORK – January 27, 2015 – Sovrn Holdings, Inc., partner advocate to almost 20,000 publishers across the independent web, and Forensiq, an advertising technology company that helps eliminate display fraud, today announced they are working together to further improve quality and trust in online advertising. Sovrn will integrate Forensiq’s fraud detection technology to ensure its network of publishers remains free of fraudulent traffic.

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Tensions Run High as Advertisers, Publishers Discuss Fraud at IAB Meeting

“As much as you’re angry about it on the buy side, we see the exact same thing on the publisher side,” replied Walter Knapp, CEO of Sovrn

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Sovrn Ranks as Fourth Largest Global Publisher Network

BOULDER, Colo.– November 11, 2014–Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, is announcing that the company is now ranked, by Quantcast, as the world’s fourth largest publisher network. Every month, Sovrn reaches a global audience of over 423 million people with more than 700 million unique visitors. According to October data, Sovrn is now the third largest publisher network in the United States reaching over 201 million people every month in the US.

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Walter Knapp’s Knacks: Drive, Passion and Curiosity

Back in the 1970s, growing up in the Bay area in California, Walter Knapp watched as his dad did something rare back then: he helped co-found a company and then took it public.

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How to Get Started with Monetization

It can be tricky to begin to determine how to best monetize your site. Here are some tips for getting started.

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Publishers Grade Themselves, Industry At ‘C’ Level For Monetization

Apparently publishers don’t think too highly of the digital ad industry’s monetization offerings — or of their own. A recent research report found that most publishers gave themselves (and the industry) a “C” grade when it came to effective monetization of content.

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Programmatic Is Strong, Not Fat

The availability of more data and more inventory is a positive indicator of an industry on the rise. Programmatic capabilities driven by technology are a catalyst for positive change.

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Leveling the Advertising Playing Field: Data for All

As it stands, publishers don’t have much insight into how their inventory is analyzed by advertisers. To better target their content, publishers need access to the same data as advertisers.

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Get to Know Your Ad Providers

Publishers should maintain an open, ongoing dialogue with their ad providers to make sure they are able to jump on new opportunities when they arise.

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Sovrn Appoints Miller to Board of Directors

Sovrn Holdings, formerly the programmatic selling arm of Federated Media, on Tuesday announced that Tim Miller, CEO and chairman of Rally Software, has joined its board of directors.

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Sovrn Taps Rally’s Miller For Board

Boulder-based advertising network Sovrn said today that it has named Rally Software CEO and Chairman Tim Miller to its board of directors.

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Rally CEO Tim Miller Joins Sovrn Board of Directors

BOULDER, Colo – September 2, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced the appointment of Tim Miller, CEO and Chairman of Rally Software (NYSE: RALY), to the Sovrn Board of Directors.

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ClickZ Live Demonstrates Feverish Pace of Digital Marketing

“Whatever practices you’re currently using will not matter in a year or two,” John Battelle, who helps enterprises get their content discovered, told ClickZ Live attendees. He was talking about apps, but he might as well have been talking about digital marketing in general.

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sovrn and Temnos to Deliver Smarter Online Ads

BOULDER, Colo. and SAN FRANCISCO – July 22, 2014 — Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced it is partnering with Temnos, a leading content analytics company, to analyze, filter and organize millions of pages of content across Sovrn’s network. Using the Temnos Content Intelligence Platform, Sovrn will be able to deliver highly targeted content and more relevant online ads, giving publishers more opportunities to monetize their content and marketers the ability to maximize reach, performance and brand awareness.

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3 Colorado Companies You Wish You Worked For

Sovrn’s open office space looks out on the Flatirons and is stock full of plants, reclaimed wood, and other aesthetics that foster an environment of creativity and collaboration. The offices, conference rooms and phone booths have floor to ceiling glass making way for light and transparency while soundproofing each of the rooms.

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Sovrn Executive Chairman John Battelle: Bloomberg West 7/2

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Sovrn and Networked Insights Ink Partnership

BOULDER, Colo. and CHICAGO – June 26, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, and Networked Insights, an industry-leading provider of real-time consumer social data, are today announcing a mutually beneficial partnership to effectively and efficiently segment online audiences around hundreds of consumer interests, behaviors, and preferences.

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CEOs on Colorado’s Advantages, Challenges, and Boulder vs. Denver

Life is good in Colorado, both for tech startups and the people who run and work for them. At least that’s the opinion of five of Colorado’s leading entrepreneurs who sounded off about running tech companies in the state. They spoke last week at the Colorado Venture Summit in Denver.

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Ad Tech And Fraud: Lessons From Email Spam

The digital advertising industry, in conjunction with the IAB, has several initiatives and committees dedicated to fighting ad fraud from within. Yet as numerous articles have made clear, industry participants are not winning the battle against ad fraud alone. It is an industrywide problem that plagues advertisers, ad networks, exchanges and online publishers.

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Just like planning a vacation, blogging is hard work. If you don’t put any energy into how to find your blog, you’re invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise.

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Why Consumers Are Ignoring Online Ads

The attention signal is being lost in online advertising, and the answer lies in how well we understand the changing forces of consumer choices and behavior.

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The Programmatic problem: What’s an audience without a show?

Before the rise of programmatic buying and “audience retargeting,” most quality brand media was purchased based on a very particular contextual signal –- even if the market didn’t really call it that. Back then, “context” was code for a publication or television program’s brand, and for the audience that brand attracted.

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Off-Ramping Bad Traffic to Get to the Good Traffic

In order to get more “good,” high-quality traffic, you must “off-ramp” the bad traffic. Here are four ways to do that.

Defining “good” traffic should be pretty obvious – and of course publishers want the traffic they generate to be legitimate, just as marketers want to purchase legitimate traffic. Good traffic, after all, comes from real human beings visiting real sites, consuming real content, and taking real actions. But what does it mean when we say traffic is not good? It’s an important question for us in the ad-tech industry.

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Ad Tech’s QAG-mire

The Interactive Advertising Bureau (IAB) certified 29 companies under its Quality Assurance Guidelines (QAG) program on Tuesday, but the ad tech industry still has a ways to go before the mission is accomplished. With that being said, it appears on track, and has set itself up well to prove that ad quality on programmatic exchanges can truly improve.

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Sovrn Achieves QAG 2.0 Compliance

BOULDER, Colo. May 13, 2014 Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that it has been certified under the updated Interactive Advertising Bureau (IAB) Quality Assurance Guidelines Program (QAG 2.0). QAG certification is the most recent achievement in Sovrn’s steadfast commitment to providing advertisers with access to engaged consumers currently found on over one million independent, influential and brand safe sites across the Sovrn network.

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The ad game is rigged against online publishers, but Sovrn thinks it can be the answer

There are 1 billion websites in the world, Sovrn CEO Walter Knapp tells me enthusiastically. Eighty percent of those are inactive. Of the remaining 200 million sites, half are “porn or hate” and not suitable for advertising. Which leaves 100 million websites and tens of millions of publishers, all battling each other for attention and ad dollars.

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All atwitter for Gnip: Boulder waits to see impact of Twitter’s purchase of local firm

A little blue bird made a pretty big deal last week in Boulder.

Twitter Inc., the San Francisco-based social networking company that built a $25 billion market cap off tweets of 140 characters or less, snapped up Boulder-based Gnip Inc., a longtime partner that provides social media data to a variety of firms.

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Programmatic Primer for Data-Savvy Publishers

Embracing programmatic sales tools can allow publishers to jump ahead of the competition. Here are a few considerations to keep in mind as you build out your programmatic strategy.

Programmatic has been one of the hot topics of discussion for the last couple of years and will likely continue to be as wider adoption exposes new challenges. We’ve come a long way. Once, the advertising industry equated programmatic with low-quality supply threatening the high CPMs publishers commanded using direct sales. Today, with the emerging ecosystem of private marketplaces and programmatic direct, programmatic is poised to become a universal sales tool that both publishers and advertisers embrace. However, we’re still in the infancy of accepting programmatic as the underlying technology that will enable publishers and advertisers to benefit from faster transactions across all channels and mediums.

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Sovrn Executive Chairman John Battelle to Keynote ad:tech San Francisco

BOULDER, Colo. March 24, 2014 – Sovrn Holdings, Inc., advocate of and partner to almost 20,000 publishers across the independent web, today announced that John Battelle, the company’s Executive Chairman, will keynote ad:tech San Francisco on Thursday, March 27, 2014 at 9 a.m. PT. at the Moscone Center West.

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IAB Receives Charitable Donation from Leading Digital Advertising Companies

PALM DESERT, Calif. – February 9, 2014 – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, Sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain http://www.iab.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during the first general session at the IAB Annual Leadership Meeting on Sunday, February 9.

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Federated Media Goes Full Programmatic And Declares Itself ‘Sovrn’

Federated Media on Tuesday announced the sale of its content marketing arm to LIN Media and the rebranding of its programmatic arm to Sovrn Holdings, Inc.

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Federated Media Publishing Sells Content Marketing Business to LIN Media

SAN FRANCISCO, January 28, 2014 – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built through the acquisition of Lijit Networks, Inc. in October 2011, will now serve as an independent entity with the name Sovrn Holdings, Inc. (“Sovrn”) as it rolls out an expanded set of offerings for publishers.

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Introducing Sovrn

For centuries past, the idea that a state could be sovereign was always connected to its ability to guarantee the best interests of its own citizens. Thus, if a state could not act in the best interests of its own citizens, it could not be thought of as a “sovereign” state.[wikipedia]

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