Sovrn has a strict creative policy and third party partnerships to ensure the quality of ad creatives served on our exchange. As a result, we are consistently ranked as one of the most trusted programmatic ad networks on Pixalate Seller Trust Index.

Below are creative ad types we prohibit from serving on our network:

  • Audio – Automatic
  • Video – Automatic
  • Deceptive Offers
  • Expandable – Automatic
  • Gambling *
  • Interactive Ads/Quizzes/Surveys
  • Non-Branded Offer
  • Shaky/Flashy
  • Smileys/Cursors/Avatars
  • Survey Pops
  • System Warning/Windows Box
  • Cigarettes / Cigars / Tobacco
  • Dating
  • Guns / Ammo / Weapons
  • Political *
  • Mobile Redirect
  • In Banner Video

* – indicates creative type that we may allow on select inventory through Deal ID/PMP – please reach out to your Sovrn account manager for additional details.