Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is right for your monetization strategy.

In this white paper, you will learn:

  • The waterfall problem: the flaws and pitfalls in the common publisher approach to programmatic ad management
  • How header bidding works and how it optimizes programmatic advertising for publishers
  • Different options for getting started with header bidding
  • Considerations and questions to ask your partners when getting started with header bidding

Supercharge your ad optimization with header bidding.

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    Header Suite White Paper

The Sovrn Header Suite boasts efficient, accurate header bidding technology backed by a team of programmatic experts to help any publisher get their header bidding strategy up and running.

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