Using Meridian

Account Basics

  • Q: How do I create an account?
    A:

    You can sign up for a Sovrn account here.

  • Q: What Is Sovrn's privacy policy?
    A:

    You can view Sovrn’s US privacy policy here and Sovrn’s EU privacy policy here.

  • Q: Is this agreement exclusive?
    A:

    No, you can use Sovrn in conjunction with any ad partner you wish.

  • Q: How can I change my login email and/or username?
    A:

    You can change your login email and username in the ‘Account’ tab in the left sidebar of Meridian. Simply click ‘Account’ and edit under ‘My Account’.

  • Q: I forgot my password. How can I reset it?
    A:

    Head to Meridian and click ‘Forgot your password?’ under the ‘Log In’ button.

  • Q: How do I delete my Sovrn account?
    A:

    While we hope you that you never need to delete your Sovrn account, our support team can delete it for you. Contact support here.

  • Q: Is there a contract I need to sign?
    A:

    Yes, we require all publishers to agree to a Publisher Agreement. Access it here.

  • Q: How do I block certain ads?
    A:

    If you want to block a specific advertiser from your serving ads on your site, contact us here with the URL you want to block as well as your username.

    However, if you encounter a bad ad that is not allowed on our platform (like auto-audio), please send us the following information:

    • A description of the issue
    • The URL of the site the ad directs you to
    • The URL of the page where you encountered the bad ad
    • The browser being used (Safari, Chrome, etc.)
    • The device (iPhone, Android, desktop, iPad, etc.)
    • The exact time it happened with the time zone
    • The IP address of the user experiencing an issue
  • Q: Do you support blocklists?
    A:

    Yes, we do support blocklists. If you are interested in setting up a blocklist, please contact your account manager or contact us here.

  • Q: Will my ads still serve if I change my site URL?
    A:

    Yes. All you have to do is submit your new site for approval. To do this, go to Meridian and click the ‘Account’ tab in the left sidebar. In ‘Account’, click the ‘Site Settings’ tab. Then click ‘Add a Site’ in the top right-hand corner of the page. Enter your site’s URL and choose the category that best represents your site. Then click ‘Add New’ and your site will be submitted to our ad operations team for approval. The approval process can take up to 72 hours so we thank you for your patience.

  • Q: How do I submit additional sites for approval?
    A:

    To submit an additional site for approval, go to Meridian and click the ‘Account’ tab in the left sidebar. In ‘Account’, click the ‘Site Settings’ tab. Then click ‘Add a Site’ in the top right-hand corner of the page. Enter your site’s URL and choose a category that best represents your site. Then click ‘Add New’ and your site will be submitted to our ad operations team for approval. The approval process can take up to 72 hours so we thank you for your patience.

    If you are a network, log in to your Meridian account. Select ‘Account’ and click to ‘Upload Whitelist’. Here you can upload a .csv of your site list for our ad operations team to evaluate.

  • Q: How long does the site approval process take?
    A:

    The approval process can take up to 72 hours as we individually vet each site. Thanks for your patience!

Create Ad Tags

  • Q: What is an ad tag?
    A:

    An ad tag is a snippet of Javascript provided by ad networks that will generate ads on your webpage. You can create ad tags in Meridian under Tools >> Ad Tags >> Create Tags.

  • Q: How do I create ad tags?
    A:

    You can create ad tags in Meridian under Tools >> Ad Tags >> Create Tags. Here are in-depth instructions.

  • Q: How many tags can I use per page?
    A:

    We recommend using a maximum of five tags per page.

  • Q: How do I input a passback tag?
    A:

    A passback tag is be an ad tag that you received from any other online ad provider that you work with. It is used in the event that Sovrn cannot fill your ad request. You can input passback tags in Meridian, under Tools >> Ad Tags >> Create Tags >> Passback Tag. See this article to learn how to use a passback.

  • Q: What is Effective Floor Pricing (EFP) and how do I use it?
    A:

    Effective Floor Pricing (EFP) allows you to adjust the floor automatically, delivering you the highest fill possible. To enable EFP, contact support here.

  • Q: How do I create a mobile tag?
    A:

    To create mobile tags, go to Tools >> Ad Tags >> Create Tags in Meridian. Under ‘Ad Type’, select ‘Mobile’.

  • Q: How do I create a video tag?
    A:

    To create video tags in Meridian, go to Tools >> Ad Tags >> Create Tags in Meridian. Under ‘Ad Type’, select ‘Video’.

  • Q: How can I pause or delete tags?
    A:

    You currently cannot delete ad tags; however, you can pause them. To pause an ad tag, log in to Meridian, click ‘Tools’ in the left sidebar, and click ‘Ad Tags’. Find the tag you would like to pause and click the blue ‘pause’ icon. Pausing an ad tag deactivates it but doesn’t delete it. This means you are able to keep it installed on your site ready to use if you later choose to un-pause the ad.

Performance & Reports

  • Q: How do I download reports?
    A:

    There are two places in Meridian where you can download .csv reports of your data.

    In the ‘Earnings’ tab:

    Navigate to the ‘Earnings’ tab in the left sidebar and click the ‘Download CSV’ link in the top right-hand corner of ‘Earnings Breakout’. Choose a date range by selecting from the three date range tabs at the top of the page (‘Today’, ‘Last 7 Days’, ‘Last 30 Days’). If you have more than one site, you can select which site’s data you would like to view from the pulldown menu titled ‘All Traffic’. Click the ‘Download CSV’ link to automatically download a .csv file with your ad stats data.

    If you would prefer a custom date range, go to the ‘Account’ tab detailed below.

    In the ‘Account’ tab:

    Navigate to your ‘Account’ tab in the left sidebar, and click ‘My Downloads’ at the top of the page. There are three reports to choose from: ‘Ad Performance’, ‘Earnings’, and ‘Audience’. The pull-down menu allows you to choose from your different sites if you have more than one, while ‘Time Horizon’ allows you to specify a date range.

  • Q: What is a fill rate?
    A:

    A fill rate is the ratio of ad impressions to ad requests. For example, if an ad tag is called 100 times and the ad is filled 80 times, then the fill rate is 80%. If your fill rate is low, contact us here to make sure your site is whitelisted. Also, consider lowering your price floor. See this guide for price floor strategies.

  • Q: What is a price floor?
    A:

    A price floor is a fixed CPM rate that prevents an ad partner from serving campaigns that pay below a certain price. For example, if you set your price floor to $1.00 your ad partner won’t be able to serve any campaigns with CPM rates below that amount.

    To change a price floor, log in to Meridian, then click ‘Tools’ >> ‘Ad Tags’. To change the price floor of an existing tag, click the ‘edit tag’ icon. We generally recommend setting a price floor $0.50 below the CPM you are targeting.

    Additionally, if you set a price floor, we strongly recommend inputting passback tags. See this guide to learn how to input passbacks.

  • Q: How often is my Meridian analytics dashboard updated?
    A:

    Some stats are calculated in near real-time (like ads today and recent page views), while others are calculated at the end of the day (like page views and top searches), or once a week (like demographic data and audience insights). Statistics are always subject to change and are not final.

Payment

Have a question? Ask in our publisher forum.

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