What Is Ads.txt and Why Do I Need It?

What is ads.txt? Ads.txt is an initiative proposed by the Interactive Advertising Bureau Tech Lab (IAB) to promote and improve transparency […]

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How Viewable Ads Work

Monetize Your Engaged Readers Gain access to more spend, without sacrificing your user experience, by showing advertisers your users are […]

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How to Report Bad Ads

Sovrn actively scans 100% of our bid responses looking for malicious activity which includes malware and redirects. The bad actors that insert malware and redirects into ads change their practices erratically, so there is a chance that we won’t catch every instance.

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Server-side Header Bidding vs. Browser-side Header Bidding – What’s the Difference?

Up until now, publishers using header bidding have used browser or client-side header bidding. With browser-side header bidding, advertisers bid […]

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Glossary of Digital Advertising Terms

There’s lots of lingo in digital advertising. Here we shed light on the terms so you can understand what the […]

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What’s the Difference Between Google AdSense and DoubleClick AdExchange?

Google AdSense and DoubleClick AdExchange are both ad placement services owned and operated by Google. So how are they different? As […]

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Best Practices for Outstream Video Advertising

Outstream advertising provides video revenue without the need for publisher video content. Advertisers love them because they are in-view ads, […]

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What’s the Difference Between RTB, PMPs and Programmatic Direct?

As we all know, programmatic advertising can make your head spin. So we wanted to break down the difference between […]

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#asksovrn: What’s Server-side Header Bidding?

By now we all know header bidding has become a major focus in digital advertising. In the space of two […]

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How To Reduce Header Bidding Discrepancies

One of the major benefits of header bidding versus standard waterfall is the promise of reduced discrepancies. In certain cases, […]

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The Absolute Beginner’s Guide to Google DFP

Organize your ad stack and increase your ad revenue with this step-by-step guide to Google DoubleClick for Publishers. DoubleClick for Publishers (DFP) […]

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Strategies for Improving Ad Viewability on Your Website

While the concept of viewability is relatively simple, measurement is not so straightforward. At this juncture, not every impression can […]

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The Complete Guide to Facebook & Instagram Ads

Why paid social? Facebook and Instagram are the powerhouses of modern day social media. The best way to harness their […]

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#asksovrn: What Is Outstream Video

    There’s lots of talk about the high CPM’s of outstream video advertising otherwise known as native video advertising. […]

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Beyond the Fold: A Viewability Webinar Recording

Here are the slides from our Beyond the Fold Viewability Webinar. Summary below! What is viewability? “An ad is viewable […]

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Decoding DFP: A Webinar Recording for DFP Beginners

There’s no doubt about it – DFP is complicated with a steep learning curve. Listen to this webinar recording to […]

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What is Dynamic Allocation?

We receive a lot of questions about dynamic allocation, so wanted to definite it and explain how to set it […]

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How to Install Third-Party Video Tags in DFP

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

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#asksovrn: What the F**K are VPAID Errors and Why Should I Care?

In the latest #asksovrn, we were asked to shed light on VPAID Errors, how they hurt video advertising revenue and how […]

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How to Install Third-Party Video Ad Tags in DFP: A step-by-step guide

Installing third-party video ad tags in DFP may seem difficult, but it’s actually a fairly simple procedure. Here are step-by-step […]

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DFP Optimization Tips for Publishers

Optimizing and troubleshooting DFP can be tricky, so we wanted to provide several tried-and-true DFP optimization tips. Before we get […]

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The Guide to Facebook Instant Articles, Google AMP & Apple News

What they are, how they are shaking up online publishing and mobile content discovery, and how to use them to […]

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Sovrn Ad Sizes Guide

Learn all the programmatic ad sizes to monetize your websites content on the Sovrn network.

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#asksovrn: Why Do Header Bidders Make More Money Than Waterfalls?

For this #asksovrn, we explain how publishers can make more money with header bidding than with a traditional waterfall. This video covers: […]

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#asksovrn: How is Header Bidding Different from a Traditional Waterfall?

As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and […]

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Webinar Recording: The Biggest Trend in Mobile

The biggest trend in mobile publishing is content distribution. Join us as we dive into the mysteries of Facebook Instant Articles, Google AMP and Apple News.

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#asksovrn: How Can I Use Sovrn and AdSense Together?

As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to […]

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Get Started Series #3: Answering Your FAQs

In this Get Started video, we will answer the questions we most frequently hear from our publishers. We will also […]

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Get Started Series # 2: How to Check Earnings and Audience Insights in Meridian

In this Get Started Video, you will learn how to check earnings and audience insights in Meridian. This video covers: […]

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Get Started Series # 1: How to Create Ad Tags in Meridian

In this Get Started Video, you will learn how to create ad tags in Meridian and begin monetizing with sovrn. […]

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How to Install Mobile Ads on WordPress Sites

Ever wondered how to install mobile ads on WordPress? Look no further. Here’s how to start making money from mobile […]

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How to Get Started with Sovrn In-Stream Video

Video advertising is becoming increasingly popular with publishers. This is because of two main factors: one, it generates 2-3x the […]

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#asksovrn: What is Google AMP?

  We sat down with Jack Downey, our Director of Market Development here at Sovrn to talk with you guys […]

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