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As we’ve stated before, sovrn and AdSense make a killer combination. The best way to use them together is to have Sovrn pass back to AdSense, and publishers almost always make more money by using both than by using one or the other.

This video covers:

  • How to use AdSense to fill all unfilled ad requests and increase overall yield
  • CPM vs. RPM
  • The difference between Sovrn and AdSense’s advertisers
  • An explanation of why we love partnering with publishers using AdSense

Any questions? Reach out to us at publishersupport@sovrn.com.

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