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One of the biggest hesitations publishers have about display advertising is that they don’t want it to detract from the awesomeness of their site design.

Totally fair! The good news is, if you stick to a few simple guidelines, the user experience and beauty of your content does not have to suffer at all. At sovrn, we understand that your audience, content and overall user experience comes before display advertising. That’s why we put together this guide to walk you through the 5 most common mistakes with display advertising that we see that actually hurts your reader’s experience. If you read on, you’ll see that these mistakes are actually easily avoidable. If you’re not sure how to avoid some of these layout snafus, reach out to your webmaster (even if  it’s your nephew helping you on the side) and walk them through your vision for the site and what you’d trying to accomplish. Remember, your readers and your content come first!

Check out this infographic for the 5 most common design mistakes publishers make when using display advertising that we see on a daily basis.

infographic display advertising ux 2015 sovrn

Did we miss something? We’d love to hear any other design tips you have up your sleeve. Just leave a comment below…and don’t forget to share with your friends!


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