Video advertising is becoming increasingly popular with publishers. This is because of two main factors: one, it generates 2-3x the revenue of display advertising, and two, it’s becoming increasingly customizable. When it comes to video advertising, publishers have more control than ever.
At sovrn, we are proud of our video solution as we not only host our own video server, we work directly with video demand sources. This ensures our publishers receive the highest quality creatives possible.
To outline our video offerings, we’ve created a two-page video product guide. This guide includes:
- Instructions on how to choose a video player
- Pointers on which video player size is best for you
- A video ad type glossary detailing the differences between VAST, VPAID, HTML5 and Flash
To learn more about our video solutions, read more here.
And if you’d like to get started with video, email us at email@example.com or contact your Sovrn account manager.