As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and a traditional waterfall. For most publishers, header bidding is a better solution as it requires less maintenance and increases overall advertising revenue. However, many publishers are unaware of how header bidding can benefit them.
This video includes:
- Definitions of header bidding and a traditional waterfall
- An in-depth breakdown of header bidding’s many benefits
- An estimate of how much more revenue you will earn from switching to header bidding