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As more and more publishers switch to header bidding, we wanted to break down the difference between header bidding and a traditional waterfall. For most publishers, header bidding is a better solution as it requires less maintenance and increases overall advertising revenue. However, many publishers are unaware of how header bidding can benefit them.

This video includes:

  • Definitions of header bidding and a traditional waterfall
  • An in-depth breakdown of header bidding’s many benefits
  • An estimate of how much more revenue you will earn from switching to header bidding


To get started with header bidding, check out headersuite.com or head to meridian to create a Sovrn account. And if you have any questions, feel free to contact us on Facebook or Twitter.

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