All estimates for 2016 show mobile video views on full throttle. In 2015, 20% of video views were happened on mobile devices. Now in 2016, up to 50% of video views are estimated to happen on mobile devices.
Why are mobile video views – and mobile video ads expected to skyrocket?
We now have high-speed 4G mobile networks that reduce latency, making mobile video easy to watch without the video freezing over – and over.
What does this mean in terms of dollars? Mobile video ad spend is growing faster than any other digital ad format. Online ad revenue is expected to rise 25% 2015 to 2016 ( $7.7 billion in 2015 to $9.59 billion in 2016)
Why are advertisers so hot on video ads? The average click-through-rate (CTR) of video ads is 1.84 percent, the highest CTR of all digital ad formats. Viewability is also high. People who watch video on their smartphone typically give it their full attention.
Why should you as a Publisher be hot on mobile video ads? Getting in & building up mobile video ads opens up a new revenue channel for you – one that is sure to grow. So – start now and ride the wave of growth.
This video helps you jumpstart your ads with 5 tactics to open up the gate to this new revenue channel.
5 Ways to Capitalize on Mobile Video Ads
#1 Install HTML5 Player AND an ad plugin
#2 Ensure content is HTML5 compatible
#3 Use a smart Ad Partner
#4 Enable VAST only or VAST and VPAID ad tags
#5 Start Monetizing