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This webinar was organized for publishers who want a more advanced dive into header bidding workflows, technology, integration and optimization. In this 1 hour webinar recording, you will learn:

  • Why you should consider a header bidding implementation and how it beats the popular “waterfall” optimization strategy used by many publishers
  • The three main technical components of header bidding and how the technology works
  • How to set up header bidding in DoubleClick for Publishers
  • Best practices for header bidding success

Here are some additional resources that are mentioned by the panelists in the webinar:

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